Legacy Marketing Executive

London, UK (Remote)

£32K/yr – £35K/yrMid LevelPermanent

Posted 6 weeks ago

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Job Summary

Own the end-to-end legacy direct marketing campaigns across offline and digital channels for Alzheimer's Society, coordinating with Regional Legacy Giving and Case teams to create a joined-up donor journey.

  • Lead on planning and delivering legacy marketing campaigns from start to finish
  • Deliver campaigns across different channels, including creative development, targeting, and planning
  • Work with agencies, suppliers, and internal teams

Job Description

Own the end-to-end legacy direct marketing campaigns across offline and digital channels for Alzheimer's Society, coordinating with Regional Legacy Giving and Case teams to create a joined-up donor journey.

  • Lead on planning and delivering legacy marketing campaigns from start to finish
  • Deliver campaigns across different channels, including creative development, targeting, and planning
  • Work with agencies, suppliers, and internal teams
  • Track campaign performance and review results against KPIs like ROI and response rates
  • Use data and insight to improve future campaigns
  • Contribute ideas to legacy strategy and planning
  • Work with Regional Legacy Giving and Case teams to support a joined-up supporter experience
  • Follow all relevant rules, regulations, and brand guidelines
Alzheimer's Society logo

Alzheimer's Society

We want a world where dementia no longer devastates lives. That’s why we give help to everyone living with dementia today, and hope for the future.

Founded in 1979
London, England, GBR
2.3K employees (124 in marketing)