Learner Marketing and Recruitment Manager

Responsibilities

• Lead marketing, learner acquisition and recruitment activity across a portfolio of Lifelong Learning programmes.
• Develop programme marketing plans and deliver integrated multi-channel campaigns to drive awareness, enquiries, applications and enrolments.
• Support programme positioning, value proposition development and go-to-market planning for new and existing programmes.
• Plan and deliver learner engagement activity including webinars, information sessions, email campaigns and recruitment events.
• Use market insight, audience research and campaign performance data to optimise marketing activity, learner conversion and programme growth.
• Partner with academic and professional services colleagues to align marketing and recruitment activity with programme priorities and learner needs.
• Work collaboratively with content, digital and communications colleagues to develop compelling marketing content across websites, campaigns and learner communications.
• Support recruitment and admissions processes to deliver an excellent prospective learner experience throughout the application journey.
• Manage and support a Recruitment and Applications Associate, providing guidance and oversight across recruitment activity.
• Identify opportunities to use automation and technology to improve marketing, learner engagement and recruitment activity, driving greater efficiency and a more personalised learner experience.

Requirements

• Experience developing and delivering integrated marketing campaigns that drive audience engagement, lead generation or learner recruitment.
• Strong understanding of marketing strategy, campaign planning and audience segmentation.
• Experience using market insight, digital analytics and performance data to optimise campaigns and improve conversion.
• Excellent communication and stakeholder management skills with the ability to influence colleagues across multiple teams.
• Experience managing multiple projects and competing priorities within a complex organisation.

Preferred

• Experience of learner recruitment, admissions, customer acquisition or sales conversion would be advantageous, but an aptitude and willingness to develop in this area is equally valued.
• Experience within Higher Education, Executive Education or professional learning is desirable.

Benefits

• Join an exciting new department that’s growing at pace
• The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity.
• Benefit from a sector-leading salary and remuneration package (including 43 days’ annual leave and generous pension schemes).
• Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme.
• Interest-free season ticket loan schemes for travel.
• Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing.