Responsibilities

• Develop and deliver multi-channel B2B demand and lead generation campaigns
• Drive qualified leads and sales pipeline across target markets
• Identify target audiences, key decision-makers and buying signals
• Work closely with Sales to improve lead quality and conversion
• Use CRM, marketing automation and data to measure and optimise performance
• Explore new digital, AI and data-led approaches to improve results
• Support partner and agency-led demand generation activities
• Plan, execute and optimise multi-channel demand and lead generation campaigns across digital, partner and direct marketing channels, including email, social media, paid media, webinars and partner-led activities.
• Develop campaign plans aligned to target audiences, market sectors, business objectives and key solutions, ensuring activities generate marketing qualified leads and contribute to sales pipeline growth.
• Manage the end-to-end lead management process, from lead acquisition and qualification through to MQL handover, pipeline tracking and performance reporting.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience.
• Demonstrable experience in B2B marketing, with at least 2-3 years focused on lead generation and demand generation activities.
• Proven experience planning, executing and managing lead generation campaigns across multiple channels
• Strong understanding of lead management processes, including lead qualification, nurturing, scoring, tracking and reporting.
• Experience using marketing automation platforms and CRM systems to support campaign execution, lead management and reporting.
• Experience working within technology, SaaS or other B2B sectors, including collaboration with external agencies, lead generation providers or channel partners, is advantageous.
• Strong campaign planning, execution and optimisation skills across multiple digital channels.
• Demand generation expertise, with the ability to develop and execute programmes that generate measurable engagement, qualified leads and sales opportunities.
• Strong understanding of lead management processes, funnel optimisation and marketing-to-sales workflows.
• Experience using marketing automation and CRM platforms to support lead management, campaign execution, workflow automation, tracking and reporting.

Preferred

• Experience within technology, SaaS or other B2B sectors, including collaboration with external agencies, lead generation providers or channel partners, is advantageous.
• Personal Attributes: Results-driven and accountable, with a focus on delivering measurable business outcomes.
• Proactive, self-motivated and curious, with the ability to work independently, take ownership of activities, and continuously seek opportunities to learn and improve.
• Collaborative and confident communicator, able to build effective relationships and work productively across departments, with internal stakeholders, partners and external suppliers.
• Detail-oriented and analytical, ensuring accuracy across campaign execution, tracking and reporting while identifying opportunities to improve performance and processes.
• Resilient and persistent, maintaining momentum and focus in a target-driven environment