Lead Generation Executive

UK (On-site)

£21K/yr – £25K/yrMid LevelFull time

Posted 4 weeks ago

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Job Summary

Own the end-to-end lead generation and CRM-driven sales enablement workflow, using HubSpot to boost conversion, quality of leads, and reporting while collaborating with Sales and Marketing across multi-channel campaigns.

  • Manage automated workflows and sequences to improve efficiency.
  • Analyze data to drive ROI and optimize campaigns.
  • Align lead quality and quantity with business goals.

Job Description

Responsibilities

  • Use the tools within HubSpot to ensure that as a Sales and Marketing tool, all of the system is being leveraged to increase sales – including insights to improve conversion rates.
  • Support in the automated processes including workflows and sequences that will result in the sales teams operating more efficiently.
  • Action and improve lead generation strategies to enhance effectiveness that align with company goals.
  • Collaborate with sales to ensure lead quality and quantity meets requirements.
  • Support the generation of leads for both new business and existing customers.
  • Supporting the overall delivery of multi-channel campaigns, focusing on products, verticals, events and data.
  • Develop processes to improve and ensure the data quality and support in reporting and dashboard creation
  • Analyse data to identify trends, measure performance and make data-driven decisions to optimise lead generation efforts.
  • Liaise with the Marketing and Sales to deliver sales output.
  • Score leads and segment the database to target the right prospects effectively.

Requirements

  • Data analysis
  • CRM proficiency
  • Excel skills
  • Strong communication skills
  • Stakeholder management
  • Results-oriented
  • Driven to succeed

Benefits

  • 21 Days Holiday – increasing to 22 days after 3 years and to 25 days after 5 years
  • Birthday Day Off
  • Buy Holiday Scheme
  • Career Development and Progression Opportunities
  • Employee Assistance Programme
  • Enhanced Company Sick Pay
  • Discounted Retail Vouchers
  • Reduced Gym Membership
  • SCG Mobile Benefit
  • Employee Referral Bonus
SCG Midlands logo

SCG Midlands

Experts in IT, cyber security and voice and data communicationsFrom SME and corporate business to healthcare and education, we provide end-to-end IT, cyber security, voice and data communication solutions. Our specialist team helps you find the right mix of products and services for your needs, and optimise them with ongoing, expert support. We’ve been designing and delivering business communication solutions since 1991. From our beginnings in phone systems and mobile phones, our ever-evolving portfolio now includes IT, data networking and cyber security. Which means you can access powerful, flexible solutions for all of your requirements, across your entire organisation.

Founded in 1991
Brierley Hill, England, GBR
27 employees (2 in marketing)

Headcount Trend

Current headcount: ~27