Responsibilities

• Own every shoot, with full creative freedom: come up with the ideas, get the client and the videographer bought into them, and take full responsibility for those ideas becoming ads that sell.
• Get under the skin of the customer: understand what drives a homeowner to buy, and what makes them stop scrolling, and build every idea around it.
• Draw out what genuinely sets each client apart, even when they can't put it into words, and build the shoot and the ads around it.
• Set the creative strategy for every client: which angles, hooks and offers run, what gets tested next, and what the next shoot is for, using performance data and our creative library.
• Stay ahead of platform trends: know what's working on Meta and YouTube, understand why, and apply it before it's oversaturated.
• Work with the creative coordinator and editors so every shoot is briefed in and turned into the full set of video and image ads. You make sure the right ads get made, rather than briefing or QA-ing each one.
• Read the results with your media buyer, know which ads drive appointments and sales and why, and double down on what works from existing footage and in the next shoot.
• Bring new ideas constantly from other industries, markets and competitors, and turn them into something we can test.
• Build the videographer bench with the other creative strategists: interview videographers across the UK, arrange trial shoots with our experienced videographers, and keep enough capacity in the network.
• Leave the client relationship to the CSM. You're not the salesperson or the day-to-day contact, and you won't run the ad account, hold the camera or edit.

Requirements

• 1-2 years experience in performance creative for paid social, ideally for local service or home improvement businesses.
• Know a hook that will stop a homeowner from one that won't, and can explain why in a sentence.
• Can spot a good videographer from their reel and a trial shoot.
• Copywriting that goes beyond the functional: hooks that make people stop, and briefs that leave no room for misinterpretation.
• Comfortable pulling the data to understand whether a hook worked, and why.
• Strong organisation across many clients and shoots at once.
• If your background is brand-only or organic-only, tell us why you'd make the jump well.

Benefits

• Your ideas go live fast. No three-month approval chain. A concept pitched on Monday can be filmed, edited and spent money within days.
• You never run out of material. Every client is filmed every three months, so there's always fresh footage and a next shoot to plan.
• You see what actually sells. You're judged on quoted and sold deals, and you have the performance data to prove which ideas worked.
• Competitive pay - £32,000 - £35,000 per year with team bonus.
• Real room to climb. Charlotte joined as our first full-time hire in August 2025 as a Creative Strategist, became Senior Creative Strategist in December 2025, and moved into Client Success & Delivery Lead in September 2026. Every new pod needs a creative strategist, and every new vertical needs pods.
• AI built for creativity, not just talked about. Every ad we make follows a naming convention that tags its features, so we can spot trends across every element of every ad. We're building creative tools into our own AI operating system: one search to see what’s working in the north of England versus the south, and an AI categoriser that sorts every ad by what's in it. Leo, our Systems Architect, gets you the data and tools to spend less time on admin and more on ideas.
• 28 days' paid holiday, plus Christmas Eve and New Year’s Eve off.
• Hybrid working. Two days a week in our Manchester office, the rest from home, plus 10 days a year working remotely from abroad.
• A speedboat, not a freight ship. Our founders left big corporations where good ideas died in red tape. Here, a decision made Monday morning is tested Monday afternoon and rolled out Tuesday.
• The latest software and equipment, MacBook included, plus great team socials.