Jameson Brand Ambassador Programme - Belfast

Belfast, UK (Unknown)

Salary Not AvailableIntern/New GradContract

Posted 2 months ago

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Job Summary

Own market-facing education and activation for Jameson by teaching staff, bartenders, and influencers about the brand’s history and craftsmanship, while partnering on activations and authentic cultural engagement to grow awareness and share compelling content.

  • Brand Education: Educate trade staff and influencers through tastings and lore to deepen Jameson understanding.
  • Brand Activation: Plan and execute events and experiences within the local brand plan to boost awareness.
  • Cultural Advocacy: Collaborate with musicians, creators, and cultural figures to authentically raise brand presence.

Job Description

Responsibilities

  • Brand Education - Support local sales team in educating staff in key trade accounts with a focus on bartender education in key outlets. Conduct tastings / education for groups of drinks industry influencers & target consumers to ensure a comprehensive understanding of the Jameson brand history, heritage & production process.
  • Brand Activation - Collaborate with local brand and sales teams to identify and execute a range of brand activations. From events to unique experiences, work within the local brand plan to build brand awareness, drive and create brand development opportunities in relevant spaces.
  • Cultural Advocacy - Engage with the local cultural landscape by connecting with key figures in the community, including musicians, creators, and other cultural connectors. Collaborate with this community to authentically drive brand awareness.
  • Content Creation - Draw on your creative side to capture on-brand content to share on local & global brand channels.
  • Share of Mind - Ensure the Jameson brand is front of mind with our consumers.

Requirements

  • Relevant third-level qualification (or equivalent experience)
  • Full, clean driver’s licence and willingness to travel
  • Full legal right to work in Ireland is essential
  • Bartending and/or hospitality experience
  • Experience / interest in travel
  • Interest in Music, Art and Culture
  • Confident communicator with strong presentation and influencing skills
  • Outgoing and personable, with excellent relationship-building ability
  • Positive, proactive mindset with a strong “can-do” attitude
  • Commercially aware with sound business acumen

Preferred

  • Content creation experience
  • Interest in Music, Art and Culture
  • Experience/interest in travel

Benefits

  • 2-week induction training programme across our 3 main locations in Dublin & Cork
  • Company Car (where applicable in market)
  • Laptop & Mobile
  • Initial 12-month contract with an opportunity to extend for a further 12-24 months (performance dependent)
  • Allowance to spend on our portfolio of products and merchandise, for you to enjoy responsibly.
  • Health & Wellbeing; Our Wellbeing Programme “THRIVE” supports employees across the three main pillars: Life, Body & Mind.
Irish Distillers logo

Irish Distillers

Welcome to the official profile for Irish Distillers. Irish Distillers is the producer of some of the world’s most well-known and successful Irish whiskeys and one of Ireland’s leading supplier of spirits. Formed in 1966, Irish Distillers was born when a merger took place between John Power & Son, John Jameson & Son and Cork Distilleries Company. In 1988, Irish Distillers joined Pernod Ricard, gaining access to unprecedented levels of investment and an extensive global distribution network.Our portfolio of whiskeys is produced at Midleton Distillery, Co. Cork, where we push the boundaries of Irish whiskey production. Whether igniting passion for Irish whiskey with iconic brands such as Redbreast Single Pot Still and Powers, or defining the pinnacle of Irish whiskey with our Midleton Very Rare expressions, innovation is at the heart of everything we do. Today, we employ over 800 people across our operations in Cork, Dublin and Belfast. You must be of legal drinking age to follow us. Do not forward to anyone under the legal purchase age. Any user comments which condone or promote irresponsible or dangerous drinking will be removed. Please enjoy our products responsibly.

Founded in 1966
IRL
671 employees (72 in marketing)

Traffic Signals

Monthly Visitors
6.9K
Traffic Source Mix
Search
26.8%
Direct
34.7%
Referral
21.9%
Social
15%
Paid
1.1%

Headcount Trend

Current headcount: ~671

Marketing Team

Marketing Team Size
72 (11% of company)

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