Responsibilities

• Partners with brand/team-lead to shape the brand strategy and brand life-cycle activities
• Directs the development and implementation of strategic and tactical plans for assigned product
• Provides input into forecasting assumptions
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.) and makes strategic recommendations to advance performance against goals
• Develops strong partnerships with cross-functional team to support business goals
• Evaluates ROI for activities of the brand

Requirements

• Bachelor’s degree required
• Typically requires 10 years of experience or the equivalent combination of education and experience
• Direct experience with communications review committee for review of tactics
• Ability to oversee generation of insights and apply those insights to business problems/opportunities and make strategic recommendations
• Analytical mindset, with demonstrated ability to lead others to solve complex problems
• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance
• Advanced knowledge of market forecasts and relationship of business drivers to revenue
• Advanced working knowledge of MS Office applications, including PPT, Excel and Word
• Experience in pharmaceutical marketing or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)