Responsibilities

• Strategic Marketing Leadership — Drive the growth and visibility of The DDC Group’s solutions and brand proposition.
• Develop and implement comprehensive marketing strategies for all verticals, aligning with BU sales goals in the region. This includes branding, demand generation, lead engagement, customer acquisition, and retention.
• Design and execute campaigns that align The DDC Group’s business objectives with BU goals and market trends.
• Set clear goals and objectives for all marketing programs, projects, and campaigns, ensuring alignment with The DDC Group and BU/Growth goals.
• Brand and Content Management — Maintain and enhance The DDC Group's brand presence across the region. Ensure brand consistency across all marketing channels and communications, upholding brand values and supporting on-brand behaviour within the BUs.
• Collaborate with regional DM and agencies to create a content strategy that resonates with target audiences and supports lead generation and thought leadership objectives. Engage with internal and external stakeholders to create compelling content that grows The DDC Group's brand awareness and pushes MQLs through the funnel.
• Digital Marketing and Performance Optimization — Manage regional digital marketing efforts, including website segments (SEO to match BU goals and commercial strategy), SEM, email marketing, social media, and paid media advertising campaigns.
• Monitor and Optimize Campaigns: Monitor performance metrics and optimize campaigns for maximum ROI.
• Drive MQL generation through targeted campaigns, events, webinars, and other initiatives. Work closely with the sales team to ensure marketing efforts effectively support sales goals and drive MQLs to the SQL phase.
• Logistical Support and Collaboration — Provide logistical support for events, coordinate creative production, and collaborate with commercial or CSR partners and vendors for any BU with marketing activities within the EMEA region.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field or similar work experience
• 8-12 years' experience in the Marketing
• Proficiency in English is essential; additional language skills relevant to the EMEA region are advantageous
• Proficiency in CRM systems, with HubSpot preferred but not mandatory
• Demonstrated expertise in utilizing project management platforms, with Asana preferred but not required
• Proven track record of fully managing new and paid media accounts for B2B platforms and partners
• Adept at tracking content marketing, new media, and paid KPIs to report on performance and drive optimization

Preferred

• MBA or advanced degree preferred
• additional language skills relevant to the EMEA region are advantageous
• HubSpot preferred but not mandatory
• Asana preferred but not required