Intermediaries Lead, Homes & Transport Full Funnel Marketing

Responsibilities

• Shape the intermediary marketing strategy across brand, proposition, product and broker communications.
• Build clear, compelling broker-facing activity that supports the transition from Halifax Intermediaries to Lloyds Intermediaries.
• Lead integrated campaigns across trade media, LinkedIn, email, website, events, partnerships and content.
• Partner with Intermediaries, agencies, trade media and internal teams to turn complex priorities into simple, effective communications.
• Define success measures, use performance insight and broker feedback, and continually improve the impact of activity.
• Lead and develop a team of three, creating clarity, pace and high-quality delivery.

Requirements

• Strong understanding of the UK mortgage intermediary market, broker audiences or B2B financial services distribution.
• Experience developing integrated marketing, communications or content strategies in a regulated environment.
• Ability to turn complex product, regulatory, technology or commercial topics into clear, practical communications.
• Strong stakeholder management skills, with confidence influencing senior colleagues and cross-functional teams.
• Experience working with creative, media, content or communications agencies.
• Commercial judgement, with the ability to connect marketing activity to business priorities, customer outcomes and performance measures.

Preferred

• Knowledge of trade media, publisher partnerships, broker events, LinkedIn, email and intermediary digital channels.
• Understanding of mortgage technology, sourcing systems, digital journeys or broker enablement tools.
• Experience supporting brand transition, proposition launches, regulatory change or major communications programmes.
• People leadership or matrix leadership experience.

Benefits

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies