Intermediaries Lead, Homes & Transport Full Funnel Marketing

Cheshire West and Chester, UK (Hybrid)

£61K/yr – £68K/yrSenior LevelInternship

Posted 7 hrs ago

Job Summary

Own and drive B2B marketing strategy across brand, proposition, and broker communications, coordinating cross‑functional teams and external partners to deliver broker‑facing activities at pace.

  • Leads a team of three to enable high-quality intermediary marketing execution
  • Translates market dynamics into clear, broker-facing campaigns

Job Description

Responsibilities

  • Build comprehensive marketing strategies across brand, proposition, product, and broker communications.
  • By integrating audience insights, channel strategy, and creativity, campaigns will be implemented across trade media, LinkedIn, email, web, events, partnerships, and content.
  • Performance insights and broker feedback will be used to continually improve results.
  • As a key connector among Brands, Marketing & Experience, Intermediaries, agency partners, trade media, and wider business collaborators, the role translates complex changes, market dynamics, and business priorities into clear, engaging broker-facing activities.
  • Leading a team of three, the position sets direction, improves capabilities, and develops conditions for high-quality intermediary marketing execution at pace.

Requirements

  • B2B Marketing Experience: Proven B2B marketing experience is essential for this role. You'll have experience developing and delivering marketing strategies for business, professional or intermediary audiences.
  • Marketing Strategy & Planning: Proven experience in developing and delivering coordinated marketing strategies and plans, using audience and market insights to align activities with business priorities.
  • Multichannel Marketing: Demonstrated ability to coordinate and manage connected campaigns across various channels, bringing to bear performance feedback to refine activities and drive commercial outcomes.
  • Managing Key Relationships: Outstanding skills in relationship management, demonstrated by successfully aligning senior colleagues, cross-functional teams, and external partners toward collective goals.
  • Brand Strategy & Brand Management: Expertise in translating brand strategy into clear, coherent audience activities, particularly in scenarios involving brand, proposition, or customer experience changes.
  • Collaboration: Demonstrated ability to work across organizational lines and with external partners to transform complex priorities into high-quality marketing activities.
  • Content Build: Ability to transform complex product, regulatory, technology, or commercial information into clear, relevant content for the intended audience.
  • Marketing Performance Analysis: Applying campaign performance data and audience feedback to find opportunities and improve marketing efficiency.
  • External Communications & Public Relations: Experience working with external media, publishers, or communication partners to deliver audience-facing activities.
  • Event Management: Experience using events as part of a coordinated audience engagement strategy.

Preferred

  • Experience within financial services, mortgages or intermediary marketing would be advantageous, but is not essential.
  • And any experience of this would be really useful

Benefits

  • A generous pension contribution of up to 15%
  • An annual performance-related bonus
  • Share schemes including free shares
  • Benefits you can adapt to your lifestyle, such as discounted shopping
  • 30 days' holiday, with bank holidays on top
  • A range of wellbeing initiatives and generous parental leave policies
Lloyds Banking Group logo

Lloyds Banking Group

Our purpose is Helping Britain Prosper. We do this by creating a more sustainable and inclusive future for people and businesses, shaping finance as a force for good.We're part of an ever-changing industry and are currently on a journey to shape the financial services of the future, whilst supporting our customers’ changing needs.The scale and reach of our Group means we can offer a broad range of opportunities to learn, grow and develop. Our values-led culture and approach to inclusion and diversity means we can all make a real difference together.

Founded in 1985
London, England, GBR
63K employees (993 in marketing)

Salaries

Posted range

£61K/yr – £68K/yr

Taken straight from the job posting.

See all Lloyds Banking Group salaries

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Intermediaries Lead, Homes & Transport Full Funnel Marketing

Lloyds Banking Group · Cheshire West and Chester, UK · Hybrid