Own end-to-end events and influencer activations, translating brand fashion positioning into immersive experiences that drive impact across live, pop-up, and collaboration programs.

• Event Strategy & Concept Development: Develop innovative event concepts aligned with brand identity and seasonal campaigns
• Event Strategy & Concept Development: Collaborate with creative, PR, and marketing teams to ensure cohesive storytelling
• Event Strategy & Concept Development: Translate brand vision into experiential activations
• Planning & Execution: Lead end-to-end event management: budgeting, timelines, logistics, vendor sourcing, contracts
• Planning & Execution: Manage venue selection, production, staging, lighting, styling, and guest experience
• Planning & Execution: Oversee event production teams, agencies, and freelancers
• Planning & Execution: Ensure flawless on-site execution and troubleshooting
• Agency & Vendor Management: Leverage agency background to negotiate contracts and manage production partners
• Agency & Vendor Management: Build and maintain relationships with suppliers, stylists, set designers, caterers, and technical teams
• Agency & Vendor Management: Ensure quality control and cost efficiency