Responsibilities

• Lead the strategy, development, and creation of both brand YouTube channels and formats as well as social, influencer and talent-led campaigns for our clients.
• Serve as the lead client contact on major accounts, delivering day-to-day excellence and long-term strategic value.
• Head up the reporting of brilliant results, making recommendations and optimisations throughout as well as using the data to tell a story.
• Shape and manage a high-performing team across idea generation, creator partnerships, campaign delivery, and talent management.
• Develop and pitch creative, commercially effective campaign ideas that combine content, culture, and talent — from athletes to digital creators.
• Oversee large campaign budgets, ensuring efficient, profitable delivery and maximum impact.
• Identify, cast and negotiate with top-tier talent across YouTube, TikTok, and Instagram
• Collaborate with internal teams across production, creative, and strategy to deliver seamless, high-quality content and campaigns.
• Monitor campaign and channel performance, using data and insight to optimise results and demonstrate ROI.
• Stay on top of platform trends, talent movements, and emerging opportunities in the world of sport and influence.