Responsibilities

• Outreach to nano and micro influencers and brand advocates
• Managing gifting, briefing and content approvals
• Keeping track of relationships so nothing gets forgotten
• Reporting on reach, engagement and affiliate sales
• Spotting good UGC and passing it to our creative team for paid ads
• Planning and running the content calendar across Instagram (and potentially TikTok).
• Shooting simple, reactive content yourself. Phone footage of a genuinely filthy dog will beat a studio shoot most days
• Replying to comments and DMs, and getting to know the regulars
• Turning creator and customer UGC into content for our own channels
• Spotting the trends worth joining in on, and the ones worth leaving alone

Requirements

• One to two years in a marketing role. Brand, agency or in-house, all welcome
• A real love of pets. It shows in everything you do, especially your outreach
• A warm, natural communicator who can represent Beco in a way that sounds like a person rather than a brand
• Strong content capability (filming, editing, directing) and an eye for what performs on short-form video.
• Organised enough to juggle a lot of relationships at once without losing track of any of them
• Comfortable with data and reporting. You know what good looks like and can explain it clearly
• Able to take a clear brief and run with it on your own

Preferred

• Instagram or TikTok creator or affiliate experience
• A background in pet, lifestyle or wellness brands
• UGC sourcing and management
• Comfortable using AI tools to work smarter, whether that's drafting outreach, briefing content, analysing performance or getting through the admin faster
• Some experience with social scheduling tools

Benefits

• Hybrid, three days a week in our Oval office