Responsibilities

• Scaled Portfolio Management: Own and manage a broad portfolio of creators across tiers, delivering a personalised, high-quality experience at scale, balancing efficiency with the "white glove" standard expected by top-tier talent.
• Top Creator Management (1:1): Serve as the dedicated point of contact for high-revenue creators, building deep, trusted relationships and acting as their primary strategic advisor on the platform.
• Talent Development: Proactively identify and nurture emerging creators, supporting their growth trajectory through coaching, content guidance, and structured development plans designed to accelerate progression into higher tiers.
• Performance Management: Lead monthly data reviews, performance recaps, and forward-planning sessions with creators, using insights to set clear targets and drive continuous improvement in revenue and content quality.
• Engagement Cadence: Maintain a structured and tiered engagement rhythm, from high-touch 1:1 relationship management for top creators to scalable 1:many check-ins, briefings, and strategic touchpoints for the broader portfolio.
• Campaigns & Product Adoption: Drive creator participation in platform incentive campaigns and champion the adoption of new features and products, acting as the key bridge between TikTok and its creator community.
• Data-Driven Decision Making: Continuously monitor creator performance data, translate insights into actionable strategies, and iterate on plans to meet and exceed revenue and growth targets, even in the face of challenges.
• Cross-Functional Collaboration: Partner with internal teams including product, marketing, and operations to amplify creator profiles, co-produce featured content, and contribute to improvements in the wider Creator Management model.
• Platform & Industry Expertise: Demonstrate deep knowledge of the livestream ecosystem and TikTok LIVE, sharing best practices and educating creators on how to optimise their content and sessions for maximum performance.

Requirements

• 4 years of working experience in Talent, Influencer, or Creator Management.
• Excellent verbal and written English communication skills.
• Demonstrated understanding of the livestream landscape, including platform dynamics, creator behaviour, and audience engagement.
• Proven ability to work collaboratively and efficiently within a team environment.

Preferred

• 4+ years of working experience preferably within a live-streaming platform or content ecosystem.
• Ability to manage a large, diverse portfolio of creators at scale while tailoring communication and approach to individual needs and platform priorities.
• Strong influencing skills, with the ability to align both external creator partners and internal stakeholders around platform priorities and business growth objectives.
• Highly organised, with the ability to build and maintain robust tracking systems that support portfolio management and performance monitoring.
• Results-oriented mindset with strong data analysis skills, able to translate performance insights into clear, actionable strategies.
• Comfortable operating in a fast-paced, evolving environment with the agility to adapt priorities and approaches as the business scales.