Responsibilities

• Identify and research potential influencers and content creators for the UK market who align with our brand values, target audience, and campaign goals
• Reach out to influencers via email, social media, or other communication channels to establish partnerships
• Negotiate with influencers to secure the best social media posts and placements on a gifting & commission basis
• Manage influencer relationships, including content briefing and product delivery
• Coordinate the creation and delivery of content assets, ensuring alignment with brand guidelines and campaign objectives
• Track, analyse & forecast campaign performance metrics, providing regular reports and insights to optimise future campaigns
• Manage, support & develop the DE Influencer Marketing Executive to grow the German market
• Develop & lead the UK & DE influencer marketing strategy to hit target
• Stay informed about industry trends, best practices, and emerging platforms to continually enhance influencer marketing strategies