Responsibilities - Create, lead and execute our influencers strategy - Lead the relationships for Matalan with influencers through proactive storytelling around our products and partnerships - Work hand in hand with our social & influencers team to identify key influencers/ambassadors, at the micro/mid and macro levels to tell the Matalan story - Build meaningful relationships with influencers and taste makers to create momentum for the brand as a style destination, including thought leadership platforms highlighting our new strategy of everyday style, quality and value - Develop and a execute a Influencers strategy that elevates Matalan’s position as a leading value fashion retailer - Build process working closely with our product teams to bring a consistent flow of product to relevant influencers to ensure we are part of the cultural conversation - Support the Senior manager in being a trusted advisor to the executive team, providing guidance on media engagement on thought leadership for influencers - Work closely with the PR manager on the strategy and execution of experiential marketing initiatives, ensuring brand activations, event and in-store experiences enhance customer engagement and strengthen our brand position, by bringing the right talent to them - Work closely with the PR manager to optimise the attendance of key influencers to our press events - Lead and inspire your team, fostering a culture of creativity, agility, and accountability - Ensure your team works closely and in full collaboration with the wider social and and PR team - Own, manage and optimise budgets, agency relationships, and performance metrics to deliver ROI-driven collaborations while maintaining cost efficiency