In-store Communications Planner

Leeds, UK (Unknown)

Salary Not AvailableMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own end to end in-store communications that support the Asda brand and drive right-first-time execution for the Commercial unit.

  • Own cross-functional delivery: briefs, critical path, agency management, and cost-efficient execution to land right first time.
  • Understand category strategy and competitor activity to inform future in-store comms and coach the POS Co-ordinator.
  • Maintain the In-store toolkit, brand guidelines, and approval flow with Legal to ensure compliant, timely delivery.

Job Description

Responsibilities - Manage the delivery of in-store communications which supports the strategic objectives of the Commercial Business Unit and is in line with the Asda Brand and in-store comms principles - Support the Business Partner to understand category strategy, target customers and lead the development of appropriate in-store communications in line with Asda Brand and In-store comms principles - Be responsible for critical path management across all stakeholders, to ensure activity lands right first time - Accountable for writing artwork & print briefs for our agencies to ensure the brief is delivered with minimum amends, in the most cost-efficient way, whilst maintaining & managing agency relationships & processes - Adherence to the in-store communications approval process with relevant stakeholders - particularly ensuring sign off is sought from Legal team as required - Develop a thorough understanding of the ASDA in-store communications toolkit, principles and brand guidelines – ensuring in-store communications are developed in line with these and land right first time - Accountable for the communications package to Retail – including element tables, briefing packs etc. – to encourage right first-time implementation in-store - An in depth understanding of the retail market for your business unit / area – analysing the competitor’s activity, building a knowledge bank that will enable you to effectively plan and design future in-store comms - Coach & support the POS Co-Ordinator with workload management, prioritisation & development Requirements - End to end project management skills - Critical path & time management - Attention to detail & an eye for creative - Strong verbal & written communication skills - Strong admin & organisation skills - Understand the competitor set & best in class retailers - Build relationships with a wide variety of internal & external stakeholders - Self-motivation & being a team player - If you have a proven track-record in in-store communications or have relevant marketing project management experience, this marketing executive role could be the one for you! Nice to Have - Experience working with design and print agencies - Experience in a similar marketing role