Marketing Freelancer (Content Audit)
MK Gallery
Milton Keynes, UK (Remote)
In-houseFull-timeIntern/new grad
1 day ago
Horticultural Content Creator
London, UK (Hybrid)
£32K/yr – £34K/yrMid LevelContract
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Two to three weekly horticultural pieces across print and digital, plus video and podcast storytelling, owned across formats with tight audience tailoring and editorial collaboration.
- Own content pipelines: two to three horticultural pieces weekly across print, digital, and off-platform channels, plus video and podcast story development.
- Audience and format mastery: tailor tone and depth for seasoned exhibitors to first-time growers, and adapt features, guides, and on-camera delivery accordingly.
- Channel and collaboration: plan written and video output together, mine archives for fresh formats, and align with seasonal priorities and editorial guidelines.
Job Description
- Produce two to three pieces of horticultural content per week across print, digital and off-platform channels — practical guides, seasonal advice, plant profiles, how-tos and news-led pieces — adapting tone, depth and format for audiences from the seasoned exhibitor to the first-time windowsill grower
- Contribute longer-form magazine features under the editor's direction
- Produce strong written assets to accompany video output — web articles, summaries and guides
- Plan, script and present horticultural video for YouTube and social
- Mine Gardeners' World’s extensive content archive for fresh, engaging video formats
- Plan written and video output together so the two reinforce each other rather than duplicate effort
- Contribute to the Gardeners' World podcast, particularly future team-based formats, and help develop stories, guests and themes that work across podcast and print in collaboration with the podcast editor
- Work closely with the editorial team to plan and deliver content against seasonal and strategic priorities, and help develop new formats that resonate with both established and newer audiences
- Represent the Gardeners' World voice consistently across all output, in line with editorial guidelines and brand values
Immediate
At Immediate, we’re home to some of the biggest and most loved consumer brands in the UK, including Radio Times, Good Food, Nutracheck, HistoryExtra and BBC Gardeners’ World Magazine. Our trusted, quality content reaches millions of people a month across digital, print, video, podcasts, apps, live events, tools and services. We’re the destination for people looking to get more joy from the things they love – helping to inspire them, deepen their knowledge, skills and fuel their passions.
Traffic Signals
Monthly Visitors
200.4K
Traffic Source Mix
Search
54.3%
Direct
29.3%
Referral
14.4%
Social
1.5%
Paid
0.4%
Headcount Trend
Current headcount: ~819
Marketing Team
Marketing Team Size
294 (36% of company)
Marketing Roles Posted (Last 30 Days)
4
