Responsibilities

• Plan, create, deliver and manage B2B marketing campaigns for internal stakeholders and external clients – across email, online and social media
• Use AI tools — Claude and similar — for content research, market scanning and first-draft creation, supporting engagement campaigns across the portfolio.
• Create or support content for internal and client campaigns, including assets linked to public sector themes, events, briefings, webinars and social media.
• Coordinate campaign scheduling, workflow tracking and project delivery through Monday.com, acting as a key platform lead and supporting wider business adoption.
• Produce campaign performance reports, analyse results and identify insights, trends and recommendations to improve engagement, lead generation and commercial outcomes.
• Liaise with multiple stakeholders, including clients, in support of overall performance delivery.
• Support the allocation and management of campaign work, ensuring activity is delivered through established processes and to agreed standards.
• Contribute to the development and improvement of campaign reporting, data processing, automation and workflow processes.
• Support the ongoing development of our platforms — identifying improvements, raising issues and proposing practical solutions.
• Maintain awareness of our market and the wider external environment, so campaign activity stays relevant, topical and commercially focused.

Requirements

• Practical experience of AI tools for content work. Confident using AI for research, drafting and analysis, with sound judgement on accuracy, sourcing and tone. Experience with Claude is ideal; comparable tools considered.
• B2B marketing experience. A track record of producing content and campaigns for professional or business audiences.
• Strong analytical skills. Able to interpret campaign data and translate findings into clear, actionable recommendations.
• Strong written and verbal communication. Confident writing for a professional audience and working across teams and with clients.
• Multi-project delivery. Experience managing several projects, deadlines and stakeholders at once.
• Campaign metrics and reporting. A good working understanding of what to measure and how to report it.

Preferred

• Experience managing campaigns on behalf of clients, including reporting back to them.
• Email marketing experience — building, scheduling, segmenting, testing and optimising.
• Working knowledge of Monday.com or a similar workflow and project management tool.
• Familiarity with social media channels, particularly LinkedIn, in a B2B context.
• Interest in or exposure to public sector procurement.