Responsibilities

• Creative Excellence in Social Content: Drive a step-change in the quality and ambition of the GMU's social output, setting high creative standards across the team and getting hands-on when needed to produce engaging visual stories that inform, educate and fundamentally shift how citizens see and relate to government.
• End-to-End Production and Project Management: Lead complex, fast-moving production workflows across the full production lifecycle, from pre-production planning and shoot logistics through to post-production and final asset delivery, ensuring projects are delivered to the highest standard, on time and within budget.
• Creative Horizon-Scanning: Continuously monitor and interpret government delivery, emerging cultural and media trends, identifying risks and opportunities that will keep the GMU's direct-to-citizen storytelling innovative, authentic and relevant to the audiences it is trying to reach.
• Editorial Judgement: Experience setting the editorial tone, with a strong understanding of what makes a story stand out on socials and how to translate it into compelling digital content.
• Cross-Discipline Leadership: Provide clear, confident leadership across all owned social content production, effectively managing diverse creative disciplines and keeping projects on track while creating the conditions for the team to do their best and most ambitious work.
• Embrace AI as a collaborative and creative tool, utilising it within your workflows; experimenting, testing and implementing new tools to increase productivity and deliver at pace.

Requirements

• Significant experience in a senior creative leadership role, ideally within an agency, in-house creative team or government communications environment.
• A proven track record of leading and developing multidisciplinary creative teams to deliver high-quality, engaging content on social media.
• Demonstrated ability to translate complex briefs or objectives into clear, compelling and culturally resonant creative ideas that connect with diverse citizen audiences.
• Experience championing a social-first, audience-led approach to creative development, with a strong understanding of how content performs across different platforms and formats.
• Ability to use performance data, audience insight and always-on measurement to continuously improve creative approaches and drive smarter, more effective work.
• Experience introducing innovation and new technology into creative workflows, modernising how a team works and raising the standard of output.
• Strong track record of partnering with strategy, insight and creative functions to deliver social content that balances creative ambition with operational delivery.
• Experience operating at a senior level within a large or complex organisation, contributing to broader organisational strategy and ways of working.
• Education & Experience: Bachelor’s degree in Marketing, Communications, Journalism, Business, Design, Creative Industries, or a related field (or equivalent practical industry experience).
• Deep understanding of creative production and the craft skills required across video, design and production disciplines.

Preferred

• Familiarity with government communications, public sector or regulated communications environments is desirable but not essential.

Benefits

• Alongside your salary of £69,308, Cabinet Office contributes £20,078 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides .
• Learning and development tailored to your role.
• An environment with flexible working options.
• A culture encouraging inclusion and diversity.
• A Civil Service Pension which provides an attractive pension, benefits for dependants and employer contributions of 28.97%.
• A minimum of 25 days of paid annual leave, increasing by one day per year up to a maximum of 30.