Responsibilities

• Develop and manage Centrica’s SEO & GEO strategy to improve organic rankings & LLM visibility and translating this into a clear, actionable roadmap to be delivered by the team and across the business.
• Make clear and define how SEO & GEO work together, aligning to the overall discovery strategy
• Research and identify opportunities to improve AI search visibility while also guiding the in-house and agency to identify opportunities for content optimisation and new content creation through keyword analysis
• Oversee and lead on the technical SEO aspects of the websites, including site architecture, crawlability and indexation.
• Lead the build of robust, regular reporting for organic search to monitor and analyse the impact of actions and improvements and showcase SEO/GEO as a growth driving, profitable channel.
• Work closely with the wider marketing, product, brand, comms & PR teams to align SEO efforts with overall business objectives and ensure SEO best practices are integrated into all development & content processes.
• Lead and mentor a team of internal SEO specialists, providing guidance, support and professional development opportunities alongside leading the SEO agency relationship

Requirements

• A proven track record of driving organic growth and improving search rankings for market-leading organisations, backed by deep technical SEO expertise, content strategy, authority building and analytics.
• Proven expertise in AI-era discoverability, with the ability to shape strategies that increase brand visibility, citation, recommendation and influence across AI search and generative platforms
• Proficiency in tools like Adobe Analytics, Google Search Console and SEMrush with strong analytical capabilities
• Excellent communication and collaboration skills leading cross functional teams as well as demonstrated leadership in managing and developing high-performing teams.

Preferred

• Good commercial acumen with the ability to prioritise in a fast moving organisation
• Using data to make informed decisions based on analysis and industry trends. This includes deciding on the best strategies for improving search rankings and driving organic traffic.
• Ability to think creatively to develop new strategies and solutions that align with the latest SEO trends and algorithm updates.
• An understanding of the wider digital marketing space and how SEO/GEO works alongside PPC, CRM, Content and ATL media
• A test & learn mindset with the curiosity to try new ways of doing things, building capability and failing fast