Responsibilities

• Set and deliver a clear strategy for the SEO service line, ensuring that SEO, Digital PR, managed link building, the marketplace and AI-led search capabilities support client and business growth. The Head of SEO is accountable for the service line's commercial performance, proposition, standards and long-term development, while the SEO Lead and Digital PR Lead own discipline-specific delivery, people development and operational resource planning.
• Define and communicate the strategy, proposition, roadmap and standards for the SEO service line, setting clear strategic priorities across technical and on-page SEO, content, Digital PR, managed link building, international search and AI-led search
• Set service-line measurement and reporting expectations across organic performance, earned media, authority, link acquisition, brand visibility, AI citations and commercial outcomes
• Own the strategic direction and commercial development of ICS's managed link-building and authority offering, including the marketplace vision, proposition, roadmap and performance.
• Set marketplace standards for publisher quality, supply, pricing, customer experience, fulfilment and governance, ensuring sufficient high-quality inventory across priority languages, markets and sectors, particularly iGaming and other regulated industries
• Work closely with the Head of Client Strategy as a senior authority for key and prospective clients, leading conversations where service-line, commercial or complex cross-discipline expertise is required
• Working with the Head of Client Strategy to lead or support strategically important pitches, audits and proposals, ensuring solutions are differentiated, commercially viable and appropriately resourced
• Identify opportunities to grow client relationships through wider adoption of SEO, Digital PR, managed link building, the marketplace and emerging AI-led search services
• Own the SEO service line's revenue, profitability, gross margin, conversion, efficiency and sustainable growth
• Work with Finance and Business Performance to manage budgets, forecasts, pipeline performance and decisions concerning team, product, publisher and technology investment

Requirements

• Strong, demonstrable iGaming and regulated industries experience is an essential requirement for this role
• Significant experience leading an SEO or organic-growth service line within an agency, consultancy or complex client-service environment
• Deep strategic knowledge of SEO, authority development and link building, with sufficient breadth across technical SEO, content, international search, analytics and reporting to challenge and guide senior specialists
• A strong strategic understanding of Digital PR, including its contribution to earned media, brand and topical authority, reputation, relevant links and search and AI visibility
• Proven experience leading through senior specialists or functional Leads, setting direction while maintaining clear accountability for delivery and people management
• Strong commercial leadership, including revenue, profitability, margin, pricing, packaging, budgeting, forecasting and investment decisions
• Experience developing propositions, leading senior client relationships and contributing to significant new-business opportunities
• The ability to own the direction and commercial performance of a digital proposition, product or marketplace
• A practical understanding of AI-led search and responsible AI adoption, with the judgement to translate developments into client, product and operational priorities
• Excellent communication, analytical and stakeholder-management skills, with the confidence to influence clients, specialists and company leadership

Benefits

• 33 days annual leave
• Birthday off work
• Work abroad policy (up to 30 days per year)
• Competitive pension scheme (matched up to 7%)
• Generous bonus scheme
• Industry-leading family policies
• Hybrid, flexible working
• Life assurance and private Bupa healthcare
• Regular team socials
• Free weekly breakfasts catered to all