Responsibilities

• Define and document the campaign strategy and architecture.
• Build persona-based and use-case-based campaign frameworks.
• Plan and run repeatable, multi-channel awareness campaigns.
• Manage paid media (including LinkedIn) and retargeting.
• Run email and lifecycle / lead-nurture programmes.
• Design and run ABM and target-account programmes.
• Continuously test, analyse and optimise campaigns, and identify and test new awareness and demand channels.
• Own pipeline creation and carry a quantified pipeline target.
• Amplify customer proof through campaigns and run expansion (cross-sell / upsell) campaigns.
• Run partner-referral demand programmes.

Requirements

• Significant B2B SaaS experience in demand generation, revenue marketing or go-to-market / growth leadership.
• Demonstrated success developing and executing multi-channel campaigns that drive pipeline.
• Strong understanding of marketing attribution, campaign measurement and reporting.
• Experience owning a company website and improving conversion and technical SEO.
• Experience with account-based marketing and paid media.
• Experience managing external agencies, vendors or contractors.
• Strong project management and organisational capability; able to execute at pace.
• Ability to work cross-functionally with Sales, Product and Executive teams.
• Comfortable operating in a startup or scale-up environment.

Preferred

• Experience in AI, workflow automation or enterprise software markets.
• Familiarity with marketing automation and CRM platforms (e.g. HubSpot).
• Experience building marketing functions in high-growth environments.
• Exposure to housing, property or regulated industries.

Benefits

• Be part of a fast-growing, mission-driven startup
• Hands-on exposure to applied AI in a real-world, high-impact sector
• High ownership and visibility across leadership, product and commercial teams
• Private healthcare
• Pension
• Deliveroo allowance