Head of Retention - Cowshed at Up Collective | City of Westminster, Westminster, UK | £70K/yr – £85K/yr

Head of Retention - Cowshed

City of Westminster, Westminster, UK (Hybrid)

£70K/yr – £85K/yrSenior LevelFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end Klaviyo lifecycle program for a premium DTC brand, turning a rich contact base into repeat revenue through segmentation, personalization, and a growing retention engine.

CRM ownership: end-to-end flows, campaigns, testing, and QA in Klaviyo.
Database enrichment and segmentation to unlock commercial value and feed acquisition with retention insights.
Lifecycle journey from welcome to win-back and VIP, plus a loyalty strategy for long-tenured customers.

Job Description

Own end-to-end Klaviyo lifecycle program for a premium DTC brand, turning a rich contact base into repeat revenue through segmentation, personalization, and a growing retention engine.

CRM ownership: end-to-end flows, campaigns, testing, and QA in Klaviyo.
Database enrichment and segmentation to unlock commercial value and feed acquisition with retention insights.
Lifecycle journey from welcome to win-back and VIP, plus a loyalty strategy for long-tenured customers.