Head of Product Marketing

Responsibilities

• Launch the new courses
• Own the go-to-market plan for the six new short courses, from positioning and messaging through to launch in April 2027
• Define how the new courses are packaged and sold alongside the existing portfolio, for individual learners and for enterprise teams
• Own launch readiness: website and landing page narrative, buyer-stage content, sales materials and internal alignment on positioning
• Enable and energise the sales team
• Train the sales team on the new courses: who they are for, why they matter and how to sell them, so the team has the confidence to lead with them
• Build the sales enablement toolkit, including pitch narratives, objection handling, proof points and case studies weighted towards enterprise outcomes
• Work hand in hand with our Sales Director, who owns the revenue target, so that product marketing feeds directly into pipeline
• Position the whole offer
• Lead the shift from selling individual courses to selling a capability programme to L&D buyers, budget holders and senior sponsors

Requirements

• 8 - 10+ years in product marketing or go-to-market roles, currently or recently at Head or Lead level, with direct experience marketing to B2B buyers
• A track record of launching new products into an existing portfolio, including positioning, packaging and go-to-market, with commercial results you can point to
• Experience training and enabling sales teams to sell new products on complex, multi-stakeholder deals, and getting them genuinely behind it
• A hands-on, entrepreneurial approach: experience in scale-up or growth-stage businesses, and comfortable setting the strategy and doing the work yourself without a team
• Commercial and data-led: confident using HubSpot (or a similar CRM) beyond day-to-day use, building dashboards and using the insight to make decisions

Preferred

• A background in or close to online education, corporate L&D, professional training or executive education
• Experience in a business that sells to both individuals and organisations
• Experience packaging a product portfolio into a solution or programme offer
• Having worked in both smaller and larger organisations, and understanding the challenges of a business moving from start-up to scale-up
• Having completed a MiniMBA course, or a genuine interest in marketing effectiveness

Benefits

• Dynamic working: To keep that work-life harmony in check, we're flexible on where and when you work
• Private medical insurance: To keep you fighting fit and give you and your family peace of mind.
• Income protection: We know it feels good to be covered, just in case.
• Calm Subscription: Now more than ever, it’s important to mind your mind!
• 25 days annual leave: This increases to 27 days after three years with us, and then increases every subsequent year up to a max. of 30 days
• Christmas closure: No need to save holiday days for the Christmas closure period. It's on us!
• Birthdays off: One extra day to celebrate your big day
• Summer hours: Between June and Aug we finish at 15.00 every Friday.
• Online coaching and mental health support: Unlimited via OpenUp
• Remote Working: Work abroad for up to one month a year.