Head of Member Engagement and Marketing at ACS (the Association of Convenience Stores) | Farnborough, Bracknell Forest, UK

ACS (the Association of Convenience Stores)

Head of Member Engagement and Marketing

Farnborough, Bracknell Forest, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own the strategic direction and execution of member engagement and marketing, driving a member-first culture, data-driven improvements, and scalable digital engagement across ACS.

Lead senior-level strategy for member engagement and marketing, aligning with organisational priorities.
Overhaul CRM and email marketing to deliver targeted communications and measurable impact.
Scale digital engagement through platforms used by convenience retailers, guided by data and performance metrics.

Job Description

Responsibilities

Transform member engagement and marketing
Build clear, simple routes for members to plug into ACS core activities; networking, insights and campaigns
Overhaul CRM and email marketing to drive more targeted, impactful and effective communications activity
Lead account management of existing members and identify, invite and engage prospective members
Scale member engagement through digital channels
Develop and deliver a clear digital engagement strategy focused on the platforms most used by convenience retailers
Oversee the creation of highly relevant, practical content tailored to retailers’ needs
Work with colleagues across policy, communications and events to ensure a consistent digital presence that supports all ACS activity
Strategy and leadership
As a member of the senior leadership team, set the strategic direction for member engagement and marketing, aligning activity with ACS’ wider organisational priorities

Requirements

Experience in engagement, marketing or community-building roles
Strong understanding of social media growth, digital engagement and content creation
Experience using CRM and targeted email marketing
Ability to build relationships with business owners and senior stakeholders
A commercial, outcomes-focused mindset

ACS (the Association of Convenience Stores)

ACS (the Association of Convenience Stores) is the voice of the UK's 49,000+ local shops, supporting our members through effective lobbying, comprehensive advice and innovative networking opportunities.Our membership includes a diverse range of convenience store retailers, from stand-alone family run independent stores to symbol groups to multiple convenience stores. These retailers operate in neighbourhoods, villages, on petrol forecourts and in city centres.ACS’ core purpose is to lobby Government on the issues that make a difference to local shops. We represent the interests of retailers on a range of issues, including business rates, energy, regulation, planning, alcohol and many more. All of our submissions to Government can be found in the Lobbying section.ACS also provides networking and events packages for suppliers. These leading companies are invaluable supporters of ACS and the wider convenience sector.

Founded in 1995

Farnborough, England, GBR

35 employees (5 in marketing)

www.acs.org.uk