Responsibilities

• Own the marketing strategy, report on its progress and hit the revenue targets that come with it.
• Own the marketing budget and the outcomes it produces. Every pound of spend needs to earn its place against contribution, not clicks.
• Report performance to the founders and own the marketing numbers in our leadership meeting.
• Paid strategy: Own our primary growth channel across Meta, Reddit, Google and TikTok, scaling what works and building new opportunities. Set the testing discipline, and the rules for when we scale and when we cut. Open up new channels, from OOH to affiliate. Prioritise, plan, execute and make repeatable.
• Omnichannel performance and growth: Email has always been a key channel for us. However we recently launched a new app and are in the testing stage of using push notifications, have a new Whatsapp community and have barely scratched the surface on SMS. This all needs careful planning and direction so it’s done right.
• Improve retention and repeat purchase through segmentation, flows and structured testing.
• Organic and community: Work with our community and content team so organic complements paid rather than simply running alongside it.
• Team development: Steer and develop our performance marketer and our community and content lead (plus any new heads that are added). The existing team is capable and needs direction more than management.
• We're a small team delivering on a large scale, therefore you will get exposure to many different areas of the business. Responsibilities might include: Inputting into competition ideation; Becoming an in-house champion for one of our niches; Occasional on-camera contribution and supporting live draws.
• Working Environment: Hybrid Working: 3 days per week in our Bath office for collaborative work, filming and creative team meetings, with flexibility to work remotely for the remainder. (Specific days to be confirmed.)

Requirements

• You have led marketing at a senior level and are still genuinely hands-on. You have a real track record of growing revenue, establishing new channels while improving profit and you can plan brand, influencer and offline media so they pull in the same direction as digital. You own the customer lifecycle from segmentation through to flows. You can open up a tracking setup and work out why the numbers are wrong yourself, rather than waiting for someone else to.
• As a person, you set your own direction and run at problems rather than around them. You’re comfortable being accountable for the outcome. You can build and coach a small team, take direct feedback without flinching, give it just as plainly and you would rather ship and learn than polish forever.
• Experience in gambling or iGaming, or in subscription and non-traditional ecommerce
• Experience planning and measuring offline or out-of-home media
• A feel for trading cards, collectibles or gaming audiences
• iGaming/Gambling: 2 years (preferred)
• Work authorisation: United Kingdom (required)

Preferred

• Experience in gambling or iGaming, or in subscription and non-traditional ecommerce
• Experience planning and measuring offline or out-of-home media
• A feel for trading cards, collectibles or gaming audiences

Benefits

• 25 days annual leave + bank holidays, Pension Plan, Health Insurance, Discounted Gym Membership, Salary Sacrifice, Event Attendance, professional development support.