Head of Marketing & Events

Lichfield, Walsall, UK (Hybrid)

£45K/yr – £55K/yrSenior LevelFull time

Posted 1 day ago

Job Summary

Own B2B marketing strategy, exhibitions and digital campaigns to generate qualified opportunities, while managing budgets and collaborating with sales and content teams.

  • Lead UK exhibitions and events, campaigns and content.
  • Drive AI-enabled digital marketing and client journeys.
  • Develop case studies and thought leadership materials.

Job Description

Responsibilities

  • Marketing strategy and commercial delivery * Develop marketing and communications plans aligned with commercial priorities. * Create clear propositions and targeted campaigns for different sectors and decision-makers. * Generate qualified sales opportunities, coordinating activity with the Founder and colleagues responsible for sales. * Manage the budget and measure marketing effectiveness. Exhibitions and industry events * Own our UK exhibitions and events programme. * Coordinate stands, suppliers, logistics and promotional materials. * Deliver pre-event campaigns to secure relevant conversations. * Organise lead capture, post-event communications and commercial follow-up. * Evaluate engagement, qualified opportunities and pipeline progress. *Brand, PR and content* * Strengthen our positioning, reputation and consistency of communication. * Personally create case studies, presentations, sales materials, website copy and campaign content. * Develop press releases, media opportunities and industry relationships. * Work with colleagues and customers on credible thought leadership and customer stories. *Digital campaigns and marketing operations* * Manage LinkedIn, email, targeted digital campaigns and account-based marketing. * Use AI tools and automation to improve campaign quality, delivery and efficiency. * Work with our web developer to improve content, customer journeys and enquiry generation. * Manage external suppliers and establish practical planning, reporting and sales coordination processes.

Requirements

  • You’re an experienced B2B marketer who makes complex propositions clear and turns plans into results.
  • Excellent writing and strong brand, content and PR judgement.
  • Proven exhibition delivery, including logistics and follow-up.
  • Campaigns that generated relevant enquiries and commercial opportunities.
  • Practical digital marketing skills and an understanding of sales pipelines.
  • Proficiency with AI tools for audience research, content, campaign assets and workflow automation, maintaining accuracy, brand quality and data confidentiality.
  • Confidence managing budgets, suppliers and priorities independently.

Preferred

  • Experience in technology, SaaS, PropTech, housing technology or the built environment is valuable.
  • Other specialist B2B experience is welcome.

Salaries

Posted range

£45K/yr – £55K/yr

Taken straight from the job posting.

Event Marketing median pay in the United Kingdom

£40K/yr

Most earn £34K to £50K. Based on 35 salaries, including bonus and equity.

Head of Marketing & Events

Lichfield, Walsall, UK · Hybrid