Responsibilities

• Lead the marketing charge for Movember across the UK and Europe, turning our global strategy into locally relevant campaigns that grow our impact, income and brand.
• Develop and deliver the year-round UK and European marketing strategy and plan, aligned with Movember’s global strategy and campaign calendar.
• Lead local campaigns and activations, including our flagship annual Movember campaign.
• Partner with Fundraising, Partnerships, Impact and Insights teams to maximise income and impact opportunities.
• Oversee local marketing and communications briefs, ensuring activity is integrated, effective and delivered on time.
• Use performance data and audience insights to optimise campaigns, media channels and return on investment.
• Act as the strategic marketing partner to the UK and European leadership teams, contributing to planning and resourcing decisions.
• Lead Movember’s local brand presence and build strategic relationships across media, talent, ambassadors and content.
• Brief, negotiate with and manage creative, media and other agency partners.
• Lead, coach and develop the UK and Europe Marketing team, setting clear objectives and building a high-performance culture.

Requirements

• A minimum of 7 years’ marketing experience, including 3 years in a senior leadership role leading teams and delivering large-scale campaigns.
• Demonstrated success developing and delivering multi-channel marketing strategies from planning through to execution and evaluation.
• Strong experience across both B2C and B2B marketing within the UK and European markets.
• Experience adapting and activating a global brand within local markets.
• Proven experience working in a highly matrixed, cross-functional organisation with multiple stakeholders, agencies and external partners.
• Experience setting and managing substantial marketing budgets, with accountability for spend, performance and ROI.
• Strong knowledge of the full marketing mix across strategy, brand, media, content and campaign delivery.
• Demonstrated use of data, analytics and audience insights to inform decisions and measure channel effectiveness.
• Experience setting team objectives, managing performance and developing marketing capability.
• A relevant tertiary qualification in marketing or a related discipline.

Preferred

• Experience marketing within the charity, fundraising or purpose-led sector.
• Established networks across UK and European media, talent, ambassadors or creative agencies.
• Experience contributing to a regional or country leadership team.
• Experience delivering high-profile campaigns across multiple European markets.

Benefits

• Hybrid/Flexible working – we offer our team a split of home and office working
• 13 weeks paid Parental Leave and 6 weeks annual leave
• Health Cash Plan – to support the costs of everyday healthcare needs (dental, optical, wellbeing)
• An Employee Assistance Programme offering face to face counselling, plus legal and financial support
• A fun stimulating and collaborating culture, with company events
• Service awards after 3, 5 and 10 year
• Committees to join – Culture team, Equity Diversity & Inclusion
• Bike to work scheme
• Half day Fridays for 9 months of the year