Responsibilities

• Strategy & commercial leadership. Build and deliver a marketing strategy aligned to Ten's business goals, using your understanding of the numbers (revenue, CAC, LTV, spend, margin, ROI) to prioritise activity and allocate budget
• Brand leadership. Champion Ten's proposition of Life in Balance and our values of Deep Expertise, Knowing Me Well and True Support across every channel, campaign and client touchpoint
• Acquisition, retention & digital marketing. Lead social, SEO, paid media and content marketing to drive new sign-ups, memberships and engagement, while building loyalty and retention
• Website & booking journey. Own the marketing view of our digital experience, working with developers and agencies to improve conversion, tracking and integrations with our booking and CRM systems
• Content, partnerships & insight. Oversee engaging content across blogs, video, social and newsletters, build strategic partnerships that drive brand credibility, and use customer research to sharpen strategy
• Team leadership. Coach and develop your in-house marketing team, fostering a creative, collaborative culture
• Franchise & education. Lead marketing strategy for TenEducation and Ten's franchise business, spanning both B2B franchise growth and B2C client-facing support for partners

Requirements

• Proven experience in premium consumer marketing at senior/leadership level, including a senior role in a multi-site, multi-disciplinary business (boutique fitness, wellness, hospitality, travel or similar)
• Strong leadership and people management skills, with a track record of developing others
• Evidence-based approach, you can show revenue growth from your campaigns and clearly articulate ROI
• Excellent planning, organisation and stakeholder communication skills
• Experience marketing franchise, licence or partner-led business models, including B2B lead generation and franchise acquisition
• Experience creating onboarding materials, toolkits or brand guidance for franchisees or partners
• Comfortable balancing central brand consistency with local marketing needs across multiple sites
• Bachelor's degree (or NVQ Level 6) in Marketing, Brand Management or equivalent experience

Preferred

• Marketing or operational experience in Reformer Pilates, Mat Pilates or Yoga
• Experience in a founder-led, investor-backed or scaling business
• Experience with booking software in fitness, wellness, hospitality or healthcare
• Experience launching or improving apps, booking platforms, websites or CRM journeys
• Master's degree (or NVQ Level 7) in Strategic Marketing or Brand Management