Responsibilities

• Own the whole-brand marketing strategy across B2B and DTC, lead a talented marketing team, and take full ownership of our martech, data and AI agenda — from the CRM/CDP stack through to AI-assisted content, personalisation and automation
• Whole-brand marketing strategy across B2B and DTC, aligned to our growth plan
• The AI and marketing technology agenda — automation, CRM/CDP, data, analytics and attribution
• Our subscriber and lifecycle programme, including bundles, subscriptions and HCP loyalty
• Brand, messaging and positioning across all products and channels
• A high-performing marketing management team, including Social, Influencer and Content roles
• The Invivo marketing budget, with accountability for ROI and efficiency

Requirements

• Senior marketing leadership experience in supplements, wellness or an adjacent healthcare brand
• A marketing-specific academic qualification
• A strong track record building top-down, whole-brand marketing strategy
• Genuine digital fluency — martech, CRM/CDP, data, analytics and attribution
• Hands-on experience leading AI adoption in a marketing function
• Deep DTC/ecommerce know-how and strategic subscriber/lifecycle marketing experience
• Comfort operating across HCP, trade and retail channels, in a global matrix

Benefits

• 5 weeks annual leave + UK bank holiday allowance + your birthday off (after year one) + 2 paid wellbeing days
• Company pension with employer contributions matched up to 5%
• Life insurance at 4x annual salary
• Comprehensive private medical insurance through Aviva after 6 months employment
• Two Microba tests per year + up to £650 annual supplement allowance
• Enhanced maternity, paternity and shared parental leave
• Salary sacrifice schemes via Mintago including electric vehicle scheme
• Company phone / eSim and laptop provided
• Remote working with flexibility
• A values-led, purpose-driven team culture