Responsibilities

• As a Head of Marketing within Brand Marketing, you will play a key role in the team responsible for coordinating portfolio-wide positioning activities to UK, Ireland and increasingly APAC as destination markets, partners and programmes. This includes the development and coordination of marketing plans across new and existing partnerships and products in line with Study Group’s brand and marketing strategy.
• You will play a key integral role in ensuring the consistency of Study Group’s brand positioning across the brand proposition hierarchy and lead the engagement with some of our university and international delivery partners to ensure their objectives, brand positioning and reputation are delivered through our GTM plans.
• Launch to market activities: For new partners and products, develop and define differentiated, segmented propositions across our brand hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our study destinations and delivery level propositions
• Marketing Collateral & positioning: Ensure our portfolio of existing and new products achieve their targets through innovative and well executed product marketing initiatives across our portfolio of product categories
• Relationship management: Act as a marketing interface between our partners and internal Study Group teams to help define the overall proposition and story for internal and external stakeholders and customers
• Brand awareness: Work in collaboration with Customer Marketing to increase our brand awareness across our key source geographies ensuring brand consistency and clarity with each of our core audiences (university partners, agents, schools, prospective students)
• Product proposition development: Based on customer insight, develop and define differentiated, segmented propositions across our product hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our product portfolio
• Go to market planning & coordination: Work with colleagues in Sales, Product, Partner Recruitment and wider marketing teams to design the optimum go to market approach for new products ensuring student recruitment, brand reach and partner satisfaction targets are met
• Marketing campaigns: contribute ideas, support and deliver the marketing and communications assets and toolkits for marketing and sales colleagues that enable them to create and execute appropriate and powerful campaigns
• Project support: Participate in marketing projects as required including the effective planning of projects to deliver business and stakeholder needs
• Line management responsibility: to be confirmed

Requirements

• Qualified to Bachelor degree level
• Understanding of Higher Education market
• International marketing experience (ideally in APAC, Middle East)
• Senior marketing experience in an international context, across the entire marketing mix
• Experience liaising and managing peer relationships with external third parties
• Ability to contribute to tenders / new business development requests
• Line management responsibility
• Ability to mentor and develop team members – whether directly managing or liaising in a matrix way of working
• Strong communicator with excellent verbal and writing skills, a keen visual sense, and an eye for detail.
• Experience developing and implementing strategic integrated marketing plans across the channel mix.
• Integrated marketing mind set, passion for storytelling through multiple media types.

Preferred

• Professional marketing qualification (CIM / similar)
• Ability to bring creative ideas to the wider team and articulate well for broader development
• Ability to take a lead on cross-functional projects / responsibilities
• Experience in tailoring marketing strategies for bespoke purposes
• Ability to multi-task
• Ability to take a solution-focused approach