Royal Lancaster London Hotel

Head of Marketing

London, UK

Salary Not AvailableSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the Marketing and PR plan, budget control, and brand governance while driving cross functional campaigns with revenue and F&B to unlock opportunities and raise the hotel group’s profile.

  • Growth/Brand Ownership: Develop and execute the annual marketing and PR plan and manage the marketing expenditure budget.
  • Brand Guardian: Ensure all marketing reflects brand guidelines and tone of voice across properties.
  • Cross-functional Campaigns: Lead collaboration with revenue and F&B teams to identify opportunities and drive campaigns that boost positioning and awareness.

Job Description

Responsibilities

  • To develop and execute the annual strategic Marketing & PR plan and be responsible for the preparation, approval and control the marketing expenditure budget
  • Hotel(s) lead brand guardian with overall responsibility for verifying all marketing reflects brand guidelines and tone of voice
  • Develop and lead on new marketing initiatives to support the Hotel(s) goals and devise creative ideas and campaigns to enhance the positioning of the hotel(s) and create greater brand awareness.
  • Lead the collaboration with the revenue team to monitor business needs and proactively develop creative ideas to maximise business opportunities
  • Lead the collaboration with the food & beverage team to monitor business needs and proactively develop creative ideas to maximise business opportunities

Requirements

  • All applicants must be legally eligible to work in the UK

Benefits

  • Salary: competitive salary
  • Pension scheme with company contributions
  • 50% discount in all our restaurants and Spa’s across our properties
  • Team member and Friends & Family rates across our properties
  • Complimentary stay after passing probation
  • Extensive discounts on our benefits platform
  • Access to private medical insurance
  • Support through development plans, apprenticeships and world-class management development programmes including educational sponsorship to be the best you can be
  • Interest free season ticket loan
  • Employee Assistance Programme - 24/7 online GP, mental health support and virtual wellbeing