Responsibilities

• Strategic Leadership and Student Recruitment: Lead the delivery of institution-wide activities and initiatives targeted at applicants in alignment with the College's Student Recruitment and Marketing strategies, developing, managing and monitoring strategies plus planning and implementing activities which raise awareness of RCL's programmes, capture leads, encourage applications and increase conversion.
• Support and stimulate marketing and communications strategies and initiatives related to UG and PG Student Recruitment delivered by a range of internal stakeholders, providing specialist advice and consultancy as required.
• Contribute to the development and delivery of the institution's marketing communications strategy, acting as subject matter expert on opportunities and issues relating to UG and PG Student Recruitment.
• Develop and maintain trust-based working relationships with colleagues across the institution which enhance the reputation of the Department of Marketing for the quality and effectiveness of its strategic planning, creativity and implementation.
• Act as a member of the Commercial Leadership Group, working closely with colleagues to ensure effective implementation of an integrated, multi-media Student Recruitment activity plan.
• Maintain a thorough awareness of developments and trends in the Higher Education sector nationally and internationally related to student recruitment and respond to them as appropriate.
• Content, Communications and Media: Oversee the development of high-quality multi-media promotional and publicity materials and communications content related to UG and PG student recruitment, liaising closely with internal stakeholders and delivery partners within Marketing and Communications.
• Oversee the maintenance and enhancement of the institution's presence on third-party media platforms targeted at UG and PG applicants and prospective students, ensuring that return on investment is measured and strategies refined as necessary.
• AI and Marketing Innovation: Use AI tools and emerging marketing technologies to improve campaign effectiveness, content creation, audience targeting and operational efficiency.
• Identify and implement innovative approaches to enhance student engagement and recruitment outcomes.

Requirements

• Education, Experience & Personal Qualities Essential Academic Qualifications: Education to degree level or equivalent with substantial experience, or a graduate with proven relevant experience, and Chartered Institute of Marketing (CIM) or similar qualification and equivalent experiential learning/work experience.
• Experience: An excellent track record of achievement in a senior marketing and communications role.
• A good understanding of the full range of relevant communications channels, including demonstrable experience of managing effective use of digital communications media.
• A successful track record of planning and implementing significant marketing and communications activities.
• Proven ability to manage a diverse portfolio of work in a multi-stakeholder environment.
• Significant experience of working in a student recruitment and marketing environment in Higher Education.
• Experience of using a customer relationship management system/techniques to enhance marketing and communications activity.
• Experience of preparing formal written reports and presentations for a range of audiences including senior management.
• Experience of managing priorities, processes and procedures in a complex multi-stakeholder environment.
• Experience managing multi-channel digital marketing campaigns.