Admissions and Marketing Officer

London, UK (On-site)

£36K/yr – £49K/yrMid LevelFull time

Posted 13 hrs ago

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Job Summary

Own and lead the admissions and marketing function to attract new students, strengthen family relations, and boost retention, delivering campaigns and communications across digital, print, and school channels.

  • Lead marketing and communications across digital, print, and school channels
  • Support admissions and retention efforts for current and prospective families
  • Align activities with the GDST brand and school values

Job Description

Responsibilities

  • The Admissions and Marketing Officer is responsible for enhancing the school’s profile, supporting student recruitment, and strengthening retention.
  • Reporting to the Director of Marketing, the postholder will lead the delivery of high-quality marketing and communications activity across digital, print and school channels, ensuring all content reflects the school’s values, ambitions, and the GDST brand.
  • The role has two core priorities: driving targeted marketing campaigns to attract prospective students and delivering engaging, effective communications that strengthen relationships with current families and the wider community.
  • Through a consistent and compelling communications strategy, the postholder will help build awareness, reputation and stakeholder engagement.
  • As part of a collaborative team, the postholder will also provide support to the admissions function, particularly during peak periods and staff absence, ensuring a seamless and welcoming experience for prospective families.
  • The successful candidate will contribute to the delivery of a high-quality marketing service that promotes the school, strengthens relationships with current families and supports student recruitment and retention.

Requirements

  • an experienced Admissions and Marketing Officer
  • Hours: Full time, full year
  • Required from September 2026

Benefits

  • Competitive salaries and pay progression
  • Access to extensive professional development opportunities
  • Training Grants For Qualifications
  • Generous pension schemes
  • Free life assurance benefit
  • A discount of up to 50% on fees for children at GDST schools
  • Free lunches for all staff during term time
  • Interest free loans for training, computer purchase loans and travel season ticket loans
  • A Cycle to Work scheme
  • Good transport links
GDST (The Girls' Day School Trust) logo

GDST (The Girls' Day School Trust)

A family of 25 girls’ schools, including 23 independent schools and two academies, across England and Wales.We have over 4,000 staff, over 19,000 students between the ages of three and 18, and an alumnae network of over 100,000 - the largest of its kind in the UK. As a charity that owns and runs a network of girls' schools in England and Wales, it reinvests all its income in its schools. Founded in 1872, the GDST has a long history of pioneering innovation in the education of girls, and is the largest single educator of girls in the UK (and the UK’s largest educational charity).GDST schools and academies:● The Belvedere Academy, Liverpool● Birkenhead High School Academy● Blackheath High School● Brighton Girls● Bromley High School● Croydon High School● Howell’s School, Llandaff, Cardiff● Kensington Prep School● Newcastle High School for Girls● Northampton High School● Northwood College for Girls● Norwich High School for Girls● Notting Hill & Ealing High School● Nottingham Girls’ High School● Oxford High School● Portsmouth High School● Putney High School● Redmaids' High School, Bristol● Royal High School, Bath● Sheffield Girls'● Shrewsbury High School● South Hampstead High School● Streatham & Clapham High School● Sutton High School● Sydenham High School● Wimbledon High School

London, England, GBR
536 employees (11 in marketing)

Traffic Signals

Monthly Visitors
140.9K
Monthly Google Ads Budget
$16
Traffic Source Mix
Search
63.4%
Direct
20.8%
Referral
10.6%
Social
1.8%
Paid
0.8%

Headcount Trend

Current headcount: ~538

Marketing Team

Marketing Team Size
11 (2% of company)
Marketing Roles Posted (Last 30 Days)
7

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