Responsibilities

• Funnel fundamentals and capture
• Add exit-intent popups that drive to call booking.
• Turn existing Notion resources into tracked web pages.
• Ensure every resource sign-up captures email and flows correctly into Kit (our email platform).
• Data and lifecycle plumbing
• Own the flow of customer and lead data into Kit.
• Make sure we can reliably run nurture, upsell, and cross-sell off a clean, segmented list.
• Agency orchestration
• Directly manage: Ads Agency (Meta and Google), Email Agency (client-side upsell / cross-sell), LinkedIn Agency (LinkedIn content).
• Your job is to brief them well, fetch what they need, unblock quickly, enforce quality and deadlines, and make sure you, not the founders, are accountable for what they ship.
• Paid acquisition ownership
• Own the performance and direction of paid while the agency runs the accounts.
• We spend across Meta and Google.
• You should be able to read the accounts, challenge the agency, and know good from bad without being told.
• SEO and content quality
• Drive ongoing SEO improvements and proper benchmarking (Search Console, GA4, and similar).
• Proof every blog (internal team) and every LinkedIn piece before it goes live.
• You are the final line on brand accuracy: no typos, no competitor names, no sloppy work.
• Brand monitoring and sentiment
• Monitor brand mentions and sentiment via BrandMentions.

Requirements

• Have owned a full marketing function before (Head of Marketing or similar), not just a single channel.
• Have personally done the work: copy, light Framer / CMS edits, popups, tracking, email capture.
• Managed Meta and Google ad spend at around $40k per month and can hold an agency to performance.
• Fluent with SEO and analytics tools (Search Console, GA4, Ahrefs or equivalent).
• Ruthless attention to detail and proofreading. Brand accuracy is non-negotiable.
• Able to work BST-aligned hours and commit to an exclusive engagement.

Preferred

• B2B SaaS experience, ideally outbound / cold email / sales tools.
• Experience with founder-led brands where the founder is visible and hands-on.