Responsibilities

• Build integrated, multichannel campaign plans, across email, social, web and paid, that bring each brand, product and event together into one clear story for our audiences.
• Connect our Automation, Brand & Content and Design teams around shared plans, so everyone is clear on what’s needed, by when, and to what standard.
• Partner with the event teams to align marketing activity with each event’s goals and key milestones.
• Drive delivery end to end; keeping campaigns on track, removing blockers, and stepping in hands-on where needed to hit deadlines and quality.
• Own the numbers; track performance against KPIs such as registrations, MQLs and MQL-to-SQL conversion, and adjust activity to improve results.
• Raise the bar; bring marketing best practice into the teams, introduce better ways of working, and share what works across brands to standardise the approach.
• Oversee the partnerships that support our events and brands, including media partners, associations, affiliates and speaker advocacy.
• Work with the Sales team so that campaigns support commercial goals and convert leads effectively.
• You will also be required to attend our events in the UK and overseas.

Requirements

• A well-rounded marketing leader with broad experience across channels; email, social, web and paid.
• A proven track record of planning and delivering integrated, multichannel campaigns that hit their targets.
• Someone hands-on and proactive, a self-starter who is comfortable owning delivery and running several campaigns at once.
• A great people leader, coach and mentor. Someone who enjoys supporting and enabling the development of others.
• Strong at working across teams and influencing others, ideally within a matrix structure.
• A best-practice mindset, you bring experience and ideas that lift standards across the team. Setting the bar for quality, expectations and deliverables.
• Comfortable with data and performance, you set KPIs, track them, and act on what they tell you.
• Familiar with marketing automation and CRM platforms (HubSpot a plus).
• A clear communicator with strong attention to detail.
• Experience managing or leading a high-performing team.

Preferred

• B2B and/or events marketing experience is a bonus, but not essential.

Benefits

• Flexible/home/remote working – Flexible working and 2 days remote working a week (after induction/on-boarding)
• Holidays – Increment of holiday from 24 days up to 28 days per annum plus bank holidays
• One day of paid Birthday leave (on successful completion of probation)
• Travel Schemes - Save on the purchase of a new bike or electric car, Public Transport Loan Scheme
• Healthcare – 10 days full pay sick leave (additional 5 discretionary), reimbursement of eye tests, free flu jabs
• Enhanced company maternity & paternity pay (eligibility based on length of service)
• Wellness Programme – Company Employee Assistance Programme (EAP), wellness projects and other initiatives
• Plus: Frequent social activities, free on-site parking, free office food & drink, training