Head of Marketing Operations

Bedford, UK

Salary Not AvailableSenior LevelPermanent

Posted 6 weeks ago

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Job Summary

Own the marketing operations backbone by defining the data, planning, and governance systems that turn marketing into a measurable engine for growth.

  • Central trading plan and processes: ensure full visibility of activity across brands, divisions and channels.
  • Operational processes: embed briefing, workflow, production, and approvals at scale with a fast, quality-driven pace.
  • Automation and MarTech: drive AI, automation and tools to speed delivery without compromising standards.

Job Description

Responsibilities

  • This role leads and develops the strategic systems, data, planning frameworks, processes and governance that underpin how marketing operates.
  • It will be a leading force in building the infrastructure that ensures the team have what they need to operate effectively and make good, confident decisions with more time spent delivering value.
  • The role is accountable for setting up the infrastructure that powers marketing effectiveness, from data and reporting to MarTech, planning and production, while ensuring day-to-day execution is delivered through a high-performing operational team.
  • Marketing Operations is a critical strategic enabler, creating the conditions for marketing to deliver measurable commercial impact, not just activity.
  • Own the central marketing trading plan and processes, ensuring full visibility of activity across brands, divisions and channels
  • Ensure the organisation understands what activity is running, when, and why, linked to commercial priorities
  • Bring structure and visibility to a complex OEM and group campaign environment
  • Define and embed the key team wide operating processes, including briefing, workflow, production and approvals
  • Ensure processes are efficient, scalable and consistently adopted across teams
  • Set the standards for how marketing operates at pace without compromising quality

Requirements

  • Significant marketing operations experience in a complex, multi-site or multi-brand retail, automotive, or consumer business
  • Strong data and analytics capability with the ability to design reporting infrastructure, interpret performance data and drive insight-led decisions
  • Track record of building and improving marketing processes at scale, from briefing and campaign management to budget governance
  • Experience managing agency and MarTech supplier relationships, including commercial negotiations
  • Hands-on working knowledge of attribution modelling, tagging, and digital tracking
  • Highly organised, commercially fluent, and able to operate in a fast-paced environment with competing priorities
  • Desirable: Experience in automotive retail or adjacent sectors
  • Desirable: Familiarity with DMS platforms (e.g. Keyloop/CDK) and automotive CRM environments
  • Desirable: Understanding of OEM and manufacturer marketing realities
  • Desirable: Experience implementing or scaling AI-driven marketing automation tools

Preferred

  • Experience in automotive retail or adjacent sectors
  • Familiarity with DMS platforms (e.g. Keyloop/CDK) and automotive CRM environments
  • Understanding of OEM and manufacturer marketing realities
  • Experience implementing or scaling AI-driven marketing automation tools

Benefits

  • Competitive salaries with structured pay scales and progression as you grow within the business
  • Generous annual leave that increases with your length of service
  • Enhanced family leave, including 6 months\' full pay for maternity and adoption leave, and 2 weeks\' full pay for paternity leave
  • Access to Techscheme for discounted technology purchases with flexible payments
  • Eyecare vouchers to help cover vision care needs
  • Smart Health – 24/7 access to GP services to support your mental and physical wellbeing
  • Dental insurance for everyday dental care and unexpected treatments
  • Optional critical illness cover for peace of mind during life's most challenging moments
  • MyView PayNow – access a portion of your pay as you earn, with features to stream, save, and track your money through a user-friendly app
  • Free will writing services to help plan for the future