Responsibilities

• - Leading a commercially focused marketing strategy that drives course bookings, supports partnership income and strengthens NCT’s visibility with parents.
• - Setting clear campaign cycles and making sure paid, owned and earned channels work together as a coordinated system.
• - Acting as guardian of NCT’s brand, ensuring clarity, consistency and integrity across marketing, communications and wider organisational activity.
• - Leading NCT’s Content Studio, making sure content is high quality, accessible, audience-led and aligned with our brand, messaging and tone of voice.
• - Overseeing marketing performance, including paid media, agency relationships, campaign KPIs, budget management and reporting.
• - Using insight, performance data, brand tracking and parent feedback to improve marketing activity and support better decisions.
• - Building strong relationships across NCT, helping teams work together effectively and reducing silos around shared priorities.
• - Leading and developing your team with clarity, trust and clear expectations, creating the conditions for people to do their best work.
• - Supporting a culture of inclusive, values-led leadership where fairness, accessibility, collaboration and trust are reflected in how decisions are made and work is delivered.

Requirements

• - Experience of leading integrated marketing activity that supports income growth, customer acquisition or commercial performance.
• - Strong understanding of brand, content, campaigns and channel planning, including how different channels work together.
• - Confidence using data, insight and performance reporting to shape strategy and improve activity.
• - Experience managing budgets, forecasting spend, and making decisions about return on investment.
• - Strong judgement, with the ability to balance brand building, income performance, audience needs and organisational priorities.
• - The ability to lead teams through delegation, coaching and clear decision-making.
• - A proactive, improvement-focused approach, with confidence introducing new ways of working and helping teams become more forward-looking.
• - Excellent stakeholder engagement skills and the ability to work well across boundaries.
• - Strong emotional intelligence, resilience and judgement, particularly when working through change or ambiguity.
• - A commitment to NCT’s purpose, values and ambition to be there for every parent.

Benefits

• - 30 days annual leave (excluding Bank Holidays)
• - Pension matched up to 5%
• - Flexible working options to suite your lifestyle
• - Employee Assistance Programme, including 24/7 GP access, personalised counselling, legal advice and more
• - Life Assurance for peace of mind
• - Free eye test for all staff, with further discounts
• - Blue Light Discount card