Responsibilities

• Lead Generation & Performance Marketing
• Take ownership of lead generation strategy and performance across the cask whisky ownership vertical of the business.
• Work closely with external paid media agencies to optimise PPC, Meta, display advertising, and lead acquisition campaigns to maximise lead quality, conversion, and ROI.
• Monitor and report on campaign performance including CPL, ROAS, conversion rates, lead quality, and revenue attribution.
• Continually identify opportunities to improve acquisition performance, lead nurturing, and conversion across the marketing funnel.
• Collaborate closely with the sales team to improve lead handover, conversion efficiency, and campaign effectiveness.
• Support the development of landing pages, lead magnets, customer journeys, and nurture sequences designed to improve conversion outcomes.
• Ensure all marketing activity remains commercially focused, target-driven, and aligned with wider business growth objectives.
• Content, Social Media & PR Management
• Oversee the strategic direction and performance of content marketing, organic social media, PR activity, and supporting email campaign content across the business.

Requirements

• Proven experience (minimum 5 years+) in a Marketing Manager role, ideally within luxury, retail, eCommerce, investment, or premium consumer sectors.
• Strong understanding of lead generation and performance marketing strategies.
• Demonstrable experience managing or contributing to paid advertising campaigns across Meta, Google, LinkedIn, and related digital channels.
• Strong understanding of CRM management, lead nurturing, and customer acquisition funnels specifically within HubSpot.
• Commercially minded with a strong understanding of ROI, conversion, and customer acquisition.
• Comfortable analysing campaign performance data and making data-driven marketing decisions.
• Comfortable managing a team of internal and external individuals across content, graphic design, social media, eCommerce and photography/videography.
• Experience briefing and managing external agencies and creative partners.
• Strong understanding of content marketing, PR, social media, and digital customer journeys.
• Excellent written and verbal communication skills with strong attention to detail.

Preferred

• Experience working within luxury goods, premium brands, drinks, hospitality, or alternative investments would be advantageous.
• Relevant marketing qualifications (CIM, IDM, degree in Marketing or similar) desirable but not essential.
• An eye for branding and creative direction is advantageous, as you will work closely with designers and creative partners on campaign assets and marketing materials.

Benefits

• Company pension
• Employee discount
• Store discount