Responsibilities

• Own the marketing strategy for lead generation, customer acquisition and commercial growth.
• Set quarterly priorities, KPIs and performance targets.
• Shape brand direction within the luxury investment space.
• Manage the marketing budget and allocate spend for maximum ROI.
• Act as the primary operator within the marketing team, stepping in hands‑on when required and covering operational gaps during staff absence.
• Optimise PPC, Meta, Google Ads and paid social with agency partners.
• Personally operate and refine paid media campaigns, with demonstrable success ideally in Meta Ads.
• Build and refine landing pages, funnels, lead magnets and nurture journeys.
• Own CRM workflows, segmentation, attribution and pipeline visibility (HubSpot).
• Analyse CPL, ROAS, conversion rates and lead quality.

Requirements

• Minimum 5+ years in a Senior Marketing Manager / Head of Marketing role
• Proven lead generation experience with hands‑on ownership of paid media and performance marketing (Meta Ads strongly preferred).
• Demonstrable success in paid media campaigns, ideally showing improvements in CPL, ROAS, conversion rates and lead quality.
• Experience managing an internal marketing team, including direct line management of staff, as well as external agencies.
• Hands‑on CRM experience (HubSpot ideal).
• Strong B2C marketing experience, ideally in high‑consideration or premium categories targeting high-net-worth individuals (HNWI).
• Comfortable analysing data and making commercial decisions.
• Highly organised, proactive and commercially minded.

Preferred

• Experience in luxury, premium, drinks, retail or investment sectors.
• Experience in fast‑growth SME environments.

Benefits

• Exposure to alternative investments and HNW clients
• Collaborative, ambitious environment
• Company pension, 21 days holiday + Bank Holidays
• Eligibility for our Cask Loyalty Programme (gifted casks at 3, 5 and 10 years)
• Staff discount in our Knightsbridge retail experience