Responsibilities

• Leading the marketing function to drive continued organic growth, customer retention and an improved customer experience across the business.
• Developing and delivering the complete marketing strategy and annual marketing plan aligned to the wider business objectives.
• Managing and optimising a marketing budget of approximately £1.8m–£2m, ensuring investment delivers maximum commercial return.
• Using customer insight, market intelligence and performance data to identify opportunities and inform business decision making.
• Developing compelling propositions across LPG, renewable energy and emerging energy solutions, creating clear competitive advantages.
• Driving customer acquisition strategies through lead generation, CRM development, SEO, PPC and digital marketing activities.
• Delivering programmes that improve customer satisfaction and Net Promoter Score (NPS).
• Acting as custodian of the Flogas brand, ensuring brand consistency and a clear customer-focused tone of voice.
• Leading all customer-facing communications and supporting key internal communications activity.
• Partnering with Sales leadership to ensure teams have the insight, collateral, technical knowledge and commercial arguments needed to win and retain business.

Requirements

• Proven success in a senior marketing leadership position with experience leading high-performing teams and external agencies.
• Significant experience delivering the full marketing mix across both B2B and B2C sectors.
• Strong commercial awareness with the ability to connect marketing investment directly to business outcomes and ROI.
• Demonstrable experience using customer insight, market data and analytics to shape marketing strategy and proposition development.
• Strong experience in lead generation, customer acquisition, retention and CRM-led marketing activity.
• Knowledge of digital marketing channels including SEO, PPC, social media and customer experience optimisation.
• Experience building compelling value propositions and customer-focused marketing campaigns.
• Outstanding stakeholder management skills with the ability to influence, challenge and align senior leaders through to board level.
• A strategic mindset capable of identifying market opportunities, threats and long-term growth initiatives.
• Excellent communication skills with the confidence to operate autonomously and make informed decisions.

Benefits

• 25 holidays + Bank Holidays with 1 additional volunteering day (*pro-rated based on contractual hours*)
• Enhanced pension scheme
• Life Assurance and Income Protection
• Discretionary Bonus
• Option of Company Car or Car Allowance
• Medical cover
• Employee Assistance Plan
• Health plans, Wellbeing Support, Free Flu Jabs and Eye Care Vouchers
• Extensive discounts from loved brands and major retailers
• Enhanced Family Friendly Leave