Responsibilities

• Develop and execute digital marketing strategies aligned with business growth objectives.
• Manage and optimise paid media campaigns across multiple digital channels.
• Lead PPC activity including campaign creation, optimisation, monitoring, and reporting.
• Drive SEO initiatives to improve search visibility, organic traffic, and lead generation.
• Own website performance, user experience, and conversion rate optimisation activities.
• Analyse campaign and website performance using data-driven insights.
• Produce regular performance reports and recommendations for continuous improvement.
• Manage digital marketing technology platforms and integrations.
• Collaborate with wider marketing, sales, and product teams to support pipeline growth.
• Ensure best practice implementation across tracking, analytics, and campaign measurement.

Requirements

• Strong digital marketing experience within a B2B environment.
• Proven expertise in PPC, paid media, and search engine marketing.
• Excellent understanding of SEO principles and optimisation techniques.
• Experience with LinkedIn Ads, Google Ads, and YouTube Ads.
• Strong knowledge of conversion rate optimisation methodologies.
• Hands-on experience with Google Analytics (GA4).
• Experience using Google Tag Manager and Google Search Console.
• Experience managing and optimising content management systems.
• Knowledge of marketing automation platforms, particularly HubSpot.
• Experience working with Salesforce CRM.