Responsibilities

• Own and deliver end-to-end membership campaigns , across acquisition, retention, engagement and progression, from planning through to execution, optimisation and reporting
• Take ownership of key member journeys and lifecycle communications (e.g. onboarding, upgrade pathways, retention lifecycle)
• Deliver campaigns across both B2C and B2B audiences , adapting campaign objectives, messaging, channels and customer journeys to reflect the needs and behaviours of different audiences.
• Manage and optimise marketing automation programmes in Salesforce/Pardot
• Lead the development and optimisation of segmented email campaigns and newsletters
• Analyse campaign performance and provide reporting, including actionable insights, recommendations and applying course correct, where required.
• Collaborate with internal stakeholders to align campaigns with organisational priorities
• Support the development of campaign strategy and messaging frameworks
• Brief and manage internal/external resources (design, content, digital)
• Ensure consistency in brand, tone of voice, and messaging across all membership communications

Requirements

• Proven experience delivering both B2C and B2B integrated marketing campaigns
• Strong experience in marketing automation (Pardot/Salesforce)
• Ability to interpret data (reporting and analysis) and optimise campaigns
• Experience in segmentation and lifecycle marketing
• Strong copywriting and content development skills
• Ability to manage multiple projects simultaneously and independently

Benefits

• A supportive and friendly working environment.
• Starting at 25 days Annual Leave increasing to 27 days with length of service, plus Bank Holidays.
• Contributory Pension Scheme.
• Family Friendly Leave.
• Three paid volunteering days per year.
• Annual Travel Season Ticket Loan.
• Cycle to Work Scheme.
• Life Assurance.
• Private Medical Insurance.
• Cash Plan – cash back for routine healthcare treatments.