Responsibilities

• Own and develop the overall marketing strategy against ambitious commercial growth objectives.
• Identify the principal opportunities for customer and revenue growth and build strategies to capture them.
• Develop annual, quarterly and campaign-level marketing plans, budgets and forecasts.
• Determine how marketing investment should be allocated across channels according to commercial opportunity and performance.
• Own customer acquisition strategy across paid and organic channels.
• Oversee paid social and performance marketing strategy.
• Understand and interrogate key commercial metrics including CAC, ROAS, conversion rate, AOV, LTV, contribution and retention.
• Develop robust marketing measurement and reporting to establish what is genuinely driving incremental growth.
• Analyse customer, product, channel and creative performance and translate those insights into commercial action.
• Identify winning products, propositions, audiences and creative, and develop strategies to scale them.

Requirements

• Significant broad senior-level marketing experience.
• Meaningful marketing experience within fashion, beauty, luxury, premium lifestyle or another highly visual and aspirational consumer brand.
• Strong ecommerce/DTC experience.
• Demonstrable experience contributing to meaningful commercial and customer growth.
• Experience managing significant marketing budgets and making informed decisions about where investment should be directed.
• Strong understanding of paid customer acquisition, particularly paid social.
• Strong understanding of CRM, retention and customer lifecycle marketing.
• Experience using performance data to make commercial and budget-allocation decisions.
• Strong understanding of attribution and the challenges involved in measuring marketing performance across multiple channels.
• Experience identifying opportunities, testing them intelligently and scaling successful activity.

Preferred

• Experience building or managing a marketing team would also be advantageous.