Responsibilities

• Own the commercial engine behind the product business: profitable acquisition, e-commerce trading, conversion, CRM and retention, creative performance, marketplaces, analytics and growth strategy.
• Lead the weekly trading rhythm, turning performance data into clear priorities and commercial decisions.
• Own DTC revenue, contribution and performance across Hershesons.com and relevant marketplaces.
• Lead paid growth across Meta, Google and other relevant channels.
• Set clear performance standards around contribution, CAC, MER, ROAS, payback and cash impact.
• Build a high-velocity creative testing engine: stronger briefs, more hypotheses, faster learning and clear scale/kill decision.
• Hold agencies, specialists and internal teams to a high standard of execution and accountability.
• Translate the Hershesons brand, founder story and customer insight into creative that performs.
• Improve product pages, landing pages, offer structure and onsite journeys through continuous testing.
• CRM, retention and customer value: own lifecycle activity across email, SMS, subscription, loyalty, referral and customer segmentation.

Requirements

• You will own DTC revenue, contribution and performance across Hershesons.com and relevant marketplaces.
• Run the weekly trading rhythm, turning performance data into clear priorities and commercial decisions
• Own the trading calendar: launches, offers, bundles, merchandising, upsell, cross-sell, subscription and retention opportunities.
• Lead paid growth across Meta, Google and other relevant channels.
• Set clear performance standards around contribution, CAC, MER, ROAS, payback and cash impact
• Build a high-velocity creative testing engine: stronger briefs, more hypotheses, faster learning and clear scale/kill decision.
• Hold agencies, specialists and internal teams to a high standard of execution and accountability.
• Translate the Hershesons brand, founder story and customer insight into creative that performs.
• Improve product pages, landing pages, offer structure and onsite journeys through continuous testing.

Benefits

• Growth incentives: Meaningful performance-based incentives tied to agreed commercial milestones
• Real ownership: The right person will have the opportunity to build the function, shape the team and create the commercial systems behind a major DTC brand.