Responsibilities

• Shape and lead high-impact, multi-channel marketing campaigns that drive audience growth, engagement, and revenue for The Diary of a CEO.
• Reporting to the Marketing Director, you will own campaign strategy, audience expansion, and go-to-market execution whilst doubling down on how we maximise distribution so that everywhere there’s a screen, DOAC is there.
• You will ensure DOAC shows up in the right places, at the right times, with the right message across media and products, creating marketing that cuts through, sparks conversation, and delivers measurable business impact.
• Campaign strategy: Own the strategic direction and planning of multi-channel marketing campaigns that drive audience growth, engagement, and revenue impact, translating strategic goals into action.
• Distribution at scale: Get The Diary of a CEO content is distributed across as many screens and platforms as possible, maximising visibility and impact.
• Marketing performance & optimisation: Establish a data-driven marketing approach, ensuring campaigns are continuously tested, optimised, and refined to maximise reach, engagement, and conversion.
• Innovation & experimentation: Foster a culture of testing and learning, identifying new ways to enhance campaign performance, improve efficiency, and drive results.
• Team leadership & development: Build, mentor, and develop a team of A-players, ensuring they deliver best-in-class marketing, continuously improve, and consistently deliver results that drive business impact
• Cross-functional leadership: Partner with teams from across the business to align marketing efforts, drive execution, and ensure teams are set up for success. Anticipate challenges, remove blockers, and create solutions that keep campaigns moving at pace