Responsibilities

• Marketing Strategy & Brand Development: Develop and implement the club’s overarching marketing strategy aligned with commercial and club objectives.
• Marketing Strategy & Brand Development: Lead the development and protection of the club’s brand identity across all platforms and communications.
• Marketing Strategy & Brand Development: Drive audience growth, fan engagement, and supporter acquisition strategies.
• Marketing Strategy & Brand Development: Ensure consistent messaging and brand positioning across all channels.
• Marketing Strategy & Brand Development: Lead testing strategies for creative, messaging, and audience targeting.
• Campaign Management: Plan and deliver optimised and integrated marketing campaigns across: o Match ticket sales o Season tickets and memberships o Retail and merchandise o Commercial partnerships
• Campaign Management: Oversee campaign performance, reporting, and optimisation.
• Campaign Management: Collaborate with media and partnerships teams to align campaigns to the Bears Way.
• Digital & Content Marketing: Lead digital marketing activity including email marketing, paid media, website strategy, SEO, and CRM campaigns.
• Digital & Content Marketing: Work closely with content and media teams to deliver engaging and innovative content.
• Digital & Content Marketing: Oversee fan engagement initiatives.
• Digital & Content Marketing: Utilise analytics and audience insights to inform campaign decisions and improve performance.
• Fan Engagement & Matchday Experience