Responsibilities

• Run paid acquisition. Paid search, paid social, and retargeting, in the platforms yourself rather than through an agency. Move budget toward whatever produces qualified pipeline at the best cost per lead.
• Own the ABM program. Execute against named accounts in commodities, logistics, mining, FMCG, pharmaceutical, and manufacturing. Build and tier the lists with sales, then run plays across ads, email, content, and outbound.
• Build the outbound motion with sales: sequencing, messaging, list building, deliverability, and the tooling behind it.
• Design the system, not just the campaigns. With marketing operations, own the model connecting spend to pipeline: what counts as qualified, the scoring and routing logic, campaign taxonomy, handoff thresholds with sales, and tracking at every stage. When a channel underperforms, you should be able to point to the stage that broke.
• Automate your own function. Build the workflows that take repetitive work off your plate: account research and enrichment, list building, lead routing and alerting, campaign reporting, and first-draft copy and creative production. We use n8n, Claude, and Salesforce, and we treat this as core to the role rather than a side experiment. We would rather you spend a week building something that runs forever than do the task manually for a year.
• Grow the supporting channels: nurture email, webinars, event follow-up, and landing-page conversion. Organic and AI search is an active channel for us, and you will coordinate with the content function on it.
• Own the numbers. Cost per lead, cost per MQL, stage conversion, and pipeline contribution. You will own the definitions, not just the dashboards.

Requirements

• Experience in B2B demand generation, growth, or performance marketing, with hands-on ownership of paid channels.
• Pipeline you can point to, with a real handle on cost per lead and return on spend.
• Experience running an ABM program against named accounts alongside sales.
• Systems thinking. Evidence you have built the plumbing and not just the campaigns: lead scoring, routing rules, campaign taxonomy, attribution logic, or reporting models. Tell us about one you built or fixed.
• Workflow automation. Automations you have built that took work off your plate, whether in n8n, Make, Zapier, Clay, or scripts, wired into a CRM or ad platform. Tell us what you built, what it replaced, and what still needs a human.
• Fluency with funnel data. You can define a metric as well as read one, and you make budget calls from it. Salesforce a plus.
• Comfort being the first person to build something, with little oversight, in a fast-moving team.

Preferred

• Hands-on with n8n, or another automation platform you have used beyond simple triggers.
• Payments, fintech, or stablecoins, selling to enterprise or mid-market.
• Experience selling into Africa, Latin America, or Asia.
• Salesforce Marketing Cloud