Head of Effectiveness

Responsibilities

• Lead day-to-day figure in the agency for campaign effectiveness - ensuring all our work is aligned closely with our client’s commercial growth.
• Line manage and oversee the work of our strategy specialists to ensure this contributes to client growth, acting as a hands-on presence with clients where required.
• Key partner to senior client figures in marketing, revenue and commercial roles - providing clarity and direction on how we are adding commercial value.
• Ensure our strategy and GTM offer remains at the forefront of the industry, incorporating new technology and techniques where advantageous to do so.
• Key role in strategy aspect of pitching; forming part of core new business team.
• Work closely with Creative Director to align creative work with strategy and effectiveness.

Requirements

• Required experience - Proven experience in a senior B2B marketing role with proven commercial exposure in a growth-led environment. This could be agency side or in-house.
• Proven track record of developing and delivering marketing activity that has led to commercial growth.
• Managing and developing teams.
• Management or oversight of digitally focused campaigns with lead and demand generation objectives.
• Management or oversight of multichannel campaigns that deliver both brand and demand objectives.

Preferred

• Desirable skills - Experience in any of our core sectors: construction, tech, food manufacturing, engineering, professional services, advanced manufacturing.